17 Nov 2022

108

The Difference Between Operations CRM and Analytical CRM

Format: APA

Academic level: Master’s

Paper type: Essay (Any Type)

Words: 286

Pages: 1

Downloads: 0

Explain Operations CRM Versus Analytical CRM. Under What Conditions Would A Decision Maker Use Either Application? 

Today’s business market is continuously changing and has since become very competitive. It is paramount that a business organization can share the right information with the right person promptly to improve the organizations’ chances of utilizing prime business opportunities. If the business fails to do this, the results are lost opportunities to sell their products or service and the subsequent loss of revenue. Customer relations management (CRM) software presents an organization with a platform that can help the organization communicate with both its prospects and customers effectively. In this situation, the main objective of the CRM application is to create a bridge between the business and customers’ needs and behavior which can be translated into the provision of better quality service or products. 

It’s time to jumpstart your paper!

Delegate your assignment to our experts and they will do the rest.

Get custom essay

CRM can be used to analyze data and provide reports where necessary. Operational CRM is often used to streamline business operations such as automation of sales and marketing or service automation. Here the CRM generates leads, converts them into contacts, captures all the necessary details and provides the service throughout the customer lifecycle. Operational CRM can be applied by companies that are seeking to improve sales through automation. On the other hand, analytical CRM is used to help top management and various departments in determining the best ways to serve their customers. Its primary function is to analyze customer data from different touch points, gets the insights from the status of the business. This information helps the management and decision makers in evaluating the effectiveness of marketing campaigns and strategies. It helps the company to make more sales and help the personnel to improve quality support and create strong customer relations. Analytical CRM is suitable for businesses that seek to improve customer relations as well as combining and integrating various aspects of their business. 

Illustration
Cite this page

Select style:

Reference

StudyBounty. (2023, September 15). The Difference Between Operations CRM and Analytical CRM.
https://studybounty.com/the-difference-between-operations-crm-and-analytical-crm-essay

illustration

Related essays

We post free essay examples for college on a regular basis. Stay in the know!

How AI Can Help Retailers Solve Business Problems

The global marketplace is currently more integrated than ever before. This situation presents a never-before experienced opportunity for retailers. Multinational organizations whose sole basis is the internet have...

Words: 2700

Pages: 5

Views: 139

The Natural Organizational Model and the Informal Groups

The nature of an organization is based on different factors such as the environment it is set up in. also, the type of activity it undertakes. This paper will examine the natural organizational model, the informal...

Words: 3009

Pages: 10

Views: 240

Why Pinkberry should focus on making orange and yellow the two prevailing colours

The fact that Pinkberry has evolved from a storefront to a nationally recognized brand makes this franchise of frozen dessert yogurt shops an example to be followed. Yes, the personality of a brand created a platform...

Words: 582

Pages: 2

Views: 94

Ford Motors: Board Presentation For Electric and Hybrid cars Production

Executive Summary The motor vehicle industry in America and worldwide is highly competitive with major players no longer enjoying the dominance that they had had before. Innovation and identification of trends...

Words: 1088

Pages: 4

Views: 130

Home Remodel Project Plan

Project Overview Home remodeling is one of the notable key projects undertake through project management, as a project manager is expected to come up with a clear plan that would help in meeting the expected...

Words: 2152

Pages: 8

Views: 69

How Airbnb Achieved Success

Hospitality industry includes firms that provide lodging and dining services for customers. Many of the businesses in the travel and hospitality industry offer customers with prepared meals, accommodation, snacks,...

Words: 906

Pages: 3

Views: 64

illustration

Running out of time?

Entrust your assignment to proficient writers and receive TOP-quality paper before the deadline is over.

Illustration