The digital divide is perceived as the gap between the demographics and populations with access to information and communication technology tools and communities without access to such devices. This difference presents the split between people with access to internet tools with those without access to such technology (Friemel, 2016). The gap indicates that inaccessibility to information technology exposes the adverse community effects. Such communities are not in a position to remain connected and enjoy global benefits. Demographics with access to technology show that such people can experience improved life and stay connected. As a result, they have access to global business and social connections.
The effects of Digital divide to those without access to technology reveals through the different lag in the industrialization process. Industrialization requires a country to have access to technological development. Technology is the origin to become effective in the notion of efficiency and independence in economic development (Friemel, 2016). The new market place is characterized by digital development, and it increases an opportunity for connectivity. As a result, people without access to technology are not privileged to enjoy full benefits in the national and international level.
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In situations where people have access to technology but do not have the required skills, they are not in a position to enjoy full benefits in the market place. Digital marketing strategies influence the customers in the national and global level. The emergence of digital technology such as smartphones, Facebook, video streaming, and video demand indicates that people need to remain connected for economic and social benefits. As a result, people using digital technology record advancements in business performance and social networking. Investors applying new marketing strategies maximize the customer coverage are and minimize the cost of operations. These advantages are only experienced by communities that have access to technological advancements.
Some people may have access to the technology and skills required in using these skills. However, accessibility and possession do not always indicate that people will use such tools. People living in rural and urban areas may have resources needed in acquiring information technology. However, they remain reluctant to buying these devices and implementing the use of such tools in enhancing their performance in society. Various reasons are attributable to the lag in applying these skills.
Various reasons explain the reasons as to why people may possess technological skills and the ability to acquire these tools and reject these enhancements. For instance, accessibility avails the basic needs required in implementing the use of technological tools. For example, people have cultural values and customs that govern the actions of each individual in society (Van Deursen & Helsper, 2015). This information indicates that social boundaries need to be implemented as an approach for minimizing the barriers to the use of technology within a particular community where people have access to information technology and skills. The target audience may also not be in a position to use technology, compelling an individual to use traditionally acceptable tools.
In modern society, technology is a requirement in ensuring that an individual becomes a successful and competent member of society. Technology has spread from developed to developing nations. As a result, technology has become the medium of communication in business and social connection. People share information regarding economic, social, and political ideas (Van Deursen & Helsper, 2015). Every member of the community has to fit one of these institutions, thus making technology a necessity. For instance, political campaigns and elections are done on social media, and it becomes attractive for people to learn and acquire technical skills to fit in these groups.
References
Friemel, T. N. (2016). The digital divide has grown old: Determinants of a digital divide among seniors. New media & society, 18(2), 313-331.
Van Deursen, A. J., & Helsper, E. J. (2015). The third-level digital divide: Who benefits most from being online?. In Communication and information technologies annual (pp. 29-52). Emerald Group Publishing Limited.
