The most significant colors in the palette of the ad are aqua blue and royal blue because it gives strength to the image behind the message “you cannot hide it. the two shades give a contrast in the back ground to show the viewer that despite that person trying to hide in the advert he can still be seen and their ideas will be made famous. Both shades of blue are cool implying that they conveying a message of peace, strength, intelligence.
The color that best describes the color palette of the ad is Tetradic because it contains four color schemes which include; aqua blue, royal blue, yellow and orange. The colors give different ways through which they can be varied (Bear 2019). In the advert there is the use of both cool and warm colors to covey different meanings and give the advert the desired impression form the viewers. The two categories of colors have also been used to bring a mixed feeling from the audience and therefore making them focus more and have the desire to familiarize with the advert (Bear 2019).
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The colors play a critical role in creating the mood of the ad. The warm colors at the background which include yellow from the light and orange on the wall have been used to bring simple optimism to violent inquisitiveness (Chapman 2010). The color yellow brings in a cheerful atmosphere which makes brings in the good mood of joy and desire to give the ad a second and subsequent looks. It is also meant to bring an element of remembrance as it is a striking color that can stay in the mind of the audience (Chapman 2010). The color orange gives the advert warmth and change in the surrounding. On the other hand the cool colors make the ad bring in an element of peace strength and importance. It also shows harmony, peace and a welcoming mood.
The color plays a crucial role in the mood of the advert as it brings in atmosphere of joy and vibrant energy especially the warm colors. On the other hand the cool colors bring in peace and tranquility (Kramer 2019). The color yellow have a symbolic relevance because yellow is used to portray the sun and in this case the color yellow brings in warmth, joy and a cheerful atmosphere just like the sun shines with its yellow rays (Kramer 2019). A smiling sun is always painted yellow in art implying that it is meant to bring a happy mood in the advert.
It is important to note that in any advert the colors used matter because they give the image mood. The best use of colors is the combination of both warm and cool colors. It brings contrast and at the same time a striking balance if they are well arranged. In the ad the colors are well blended because in the background there is a striking element of warm colors to lighten and bring a happy mood in the advert while the fore ground colors are cool to bring tranquility.
References
Bear J.H (2019) A Designer's Guide to Understanding Colors retrieved from https://www.lifewire.com/the-meaning-of-colors-1077398
Chapman .C. (2010) Color Theory for Designers, Part 1: The Meaning of Color retrieved from https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/
Kramer. L (2019) How to use colors in marketing and advertising retrieved from https://99designs.com/blog/tips/colors-marketing-advertising/
