The video the era of corporate social responsibility is ending sheds light on the changing of approach in business coordination. In the past, organizations focused on making a profit without taking social responsibilities. The speaker advice organizations to take part in social responsibility since good actions will result in positive development in the organization.
A business within a community has the responsibility of contributing to the overall health of that community. It will promote the relationship between the organization and the neighboring community hence increasing demand for the company’s products. When the community feels that an organization is part of them, they tend to appreciate its goods more since they feel that they are part of a corporate organization. Businesses and employers have the responsibility of addressing large issues in society. Among the key issues that they should address is environmental issues. Handling environmental issues ensures that there are minimal negative effects on the society neighboring the business. It results in better health standards for the community and support since a good environment guarantees a better future. When a business organization addresses environmental issues, it eliminates cases of drought, disease outbreaks, and improves beauty. It makes neighboring communities support the business and even bring up new ideologies that can promote business growth.
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Businesses and employers also have the responsibility of addressing large issues in society like hunger. Hunger is an unfortunate occurrence that strikes the unfortunate people in society. Addressing hunger portrays a high level of humanity, understanding, and the willingness to help. Attending to hunger makes the community feel that promoting the business is like paying an insurance policy. As stated in the video, good acts find their way back to the organization. An investment in a particular community is beneficial to a business corporation. It is because the community becomes ambassadors of the corporation and helps in selling the dream of the organization to the other members of the society. Second, society tends to purchase products of the business as a way of saying thank you. Lastly, individuals with new business proposals feel free to bring their views to the organization without fear.
