A mission statement describes the purpose that an organization has while the vision defines what the goals of the organization are. The two differ in length depending on the enterprise. In some cases, they may be a simple sentence while in others, they may go several lines or paragraphs. The main intention of the mission statement is to highlight what the organization does. In many client dependent enterprises, the mission is related to giving quality services to the clients. The vision statement explains the objectives or aims for the future or the present. This paper describes what workers in a branch of Nissan motors believe about the mission and vision statement.
The mission statement of the organization is to provide unique and innovative automotive products and services that deliver superior measurable values to all stakeholders. Many of the workers believed that the mission statement is an integral part of the company. It highlights what is expected about Nissan motors. The mission statement also serves as a marketing tool by enticing more clients into buying the uniquely developed brand of automotive. In proclaiming services offered, Nissan becomes outstanding in the market since no other organization can have a similar phrase. The uniqueness of the organization makes a brand more marketable and harder to counterfeit or confuse with any other.
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The vision statement for Nissan Motors is to enrich people’s lives by building trust with its customers, dealers, and shareholders worldwide. The workers in the company believe that in making machines that provide excellent services to the people, Nissan motors achieve its mission statement with every transaction they make. Apart from that, the workers strive to ensure that the vehicles are the best in the market by varying the designs and power they have. With the different needs that the people have, this measure is beneficial to both the company and the buyers. The data above proves that the mission and vision statement is essential for every institution.
