Introduction
Globalization in business refers to the dispersion of industrial and other services in production and activities in sectors like research, inputs, labour, processing as well as distribution (Ekins & Voituriez, 2009) . This happens through cross regional or border networking of businesses and companies in joint ventures and merging of assets which leads to integration and interdependence of businesses regionally and even globally. The future for a company holds uncertainties positive and negative thus the need for a firm to prepare and anticipate for changes in developing facilities and strategies geared towards maximizing profits. The fact that changes is inevitable in business due to globalization leads to much rethinking and restructuring with the best interest of business in mind.
Ekins & Voituriez state that the diversification of goods and services worldwide leads to consumers demanding better or even the best quality of services and commodities (2009). The pressure caused by the dynamics of globalization results to inevitable restructuring on both the governments and the businesses. This results to deriving of strategies on globalization with respect to the distribution of costs and benefits. The movement of labour to countries with cheaper and easily accessible labour makes multinational companies spread its branches to the countries with cheap labour. The availability of cheap and accessible labour regionally results to reduced costs of productions and running of business.
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Globalization of business results to governments restructuring the policies of trade to free trade which reduces custom and taxes charged on multinational companies subsequently resulting to increased distribution of products of trade and services ( Mennen, 2006) . Globalization leads to pressure on reduction of trade barriers between countries, trading blocs and regions enhancing effective transportation of goods and services flow among countries thus reducing the cost of conducting business.
As much as globalization is pressed upon for greater business interaction, international business happens regionally having a steady growth regionally compared to global lines. Companies tend to conduct business along neighboring countries first hopefully to diversify market and production globally (Ekins & Voituriez, 2009 . For instance for the European Union, trade is simplified by strategies, policies and structures that seek to improve business with the region. One of the advantage of regional trade in this case common currency simplifies distribution of goods and services. Companies in Europe tend to first exhaust the European market before accessing the global market.
There are more positive impacts compared to the negative impacts on international conduct of business. However, the pressure of anti-globalization should not be brushed aside as there is also negative push against the globalization. Some countries mostly the developing countries shield their economies from stiff competition resulting from globalization ( Mennen, 2006) . Developing countries shield their developing and young companies from the global competition by placing trade barriers on multinational companies which has stiffened the progress of globalization. The uncertainties of globalization have led to fluctuating of product prices for instance charges on internet and oil prices involving transportation and cabling respectively.
In conclusion, globalization is important and inevitable thus strategies need to be placed to manage both negative and positives extents. Countries trading and multinationals need to sum up and decipher the complexities of global trade for effective interconnectedness of international business.
References
Ekins, P., & Voituriez, T. (2009). Trade, globalization and sustainability impact assessment: A
Critical look at methods and outcomes . London: Earthscan.
Mennen, M. (2006). International Business Environment: About the merits of globalization, the
role of WTO in world trade, emerging and transition economies (China and Eastern Europe) and trade liberalisation.
