Drug sale or dealing is considered an offense, and any individual caught either selling or in possession of drugs can be charged. Drug sales include the distribution of illegal controlled substances like marijuana. Due to the adverse impacts of drug and substance use on the health of individuals, it is important to develop techniques that can be used to combat the sale of drugs. Mass media is one of the non-coercive approaches that can reduce or prevent drug sales in society. Mass media is a powerful approach for disseminating drug sales information since it can reach a diverse and wide audience.
Mass media can be used as a technique to fight drug sales as it can reach a large audience. Mass media promotions often aim at educating the public about substance use by demonstrating adverse effects of drugs, positive effects for non-users, changing perspectives about drug sales, and promoting drug resistance skills. The media approach might include newspapers, radio, billboards, and the internet with the collaboration of the entertainment industry (Allara et al., 2015). The entertainment industry can reduce or prevent drug sales by promoting awareness through interactive media and music videos. For instance, the anti-drug campaigns promoted by the national drug policies promote drug education among the youth at a national level. Besides, reducing pro-drug social media messages falls in this prevention activity.
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The ability to reach a broad and diverse population makes mass media a major factor in situational drug sales prevention. Television commercials, mobile phones, billboards, newspapers, and the internet can change opinions about substance use. However, economic and ethical considerations affect mass media since some societies might not have consented to the approach (Allara et al., 2015). Making decisions involving the community is critical in changing perspectives and behavior, making it an ethical concern in the modern, person-centered culture. Moreover, implementing mass-media campaigns at the state or national level is expensive.
Conclusively, mass media can be used as an approach to fight drug use and sale in society. This technique aims at educating the population about the consequences of substance use. It is one of the best methods since it can reach a diverse audience.
Reference
Allara, E., Ferri, M., Bo, A., Gasparrini, A., & Faggiano, F. (2015). Are mass-media campaigns effective in preventing drug use? A Cochrane systematic review and meta-analysis. BMJ Open , 5 (9). https://doi.org/10.1136/bmjopen-2014-007449
