Author, Guest A. “What Makes Online Shopping So Popular?” Business Insider. N.p., Dec.-Jan. 2014. Web. 07 Nov. 2015.
The article is introduced by stating when it was published; after the common Great Online shopping Festival (GOSF) in 2014.The article argues on the online versus offline shopping. One advantage for offline shopping is that the experience is amazing to consumers. They can walk into a store and try on products they want like clothes and also smell on different fragrances. The article also states that offline shopping can get the consumer better prices. Online shopping is explained as being convenient for those who want to avoid crowds and those with busy schedules. The article also focuses on the benefits of return, where offline shopping is viewed as a better way to purchase products because it gives the consumer more choices. However, online shopping in few occasions, is seen to provide the consumer with products that cannot be found in the store, which is noted as the main biggest advantage it has over offline shopping.
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Chang, H. H. & Chen, W. S. “The Impact of Online Store Environment Cues on Purchase Intention: Trust and Perceived Risk as a Mediator.” Online Information Review 32.6 (2008): 818–841. emeraldinsight.com (Atypon). Web.
The purpose of the article was to inspect whether the quality of a website and the brand influence online, consumer purchasing decisions. The paper also aimed to find out the relationship between discerned risk and the trust a consumer has in a particular online shopping surrounding. The research study affirmed that the quality of a website and branding affect consumer purchasing decisions. The article also states that consumers’ purchase decisions relied heavily on the brand of a particular website than the quality of the website. That consumers will always go for a valuable brand because they believe in its quality products. Therefore, the article urged online sellers to direct their attention and resources on upgrading the website’s brand rather than boosting its features. The article demonstrates a better understanding of the online environment and how several people interact in it.
Christina, M. B. Sara, R. J. & John, D. In-Store influences on a Consumers’ Grocery Purchasing Decisions: A Qualitative Investigation. Journal of Customer Behavior, Vol. 8, No. 3, pp. 221-236
The article purposed to find out if features of a store or the previous experience of a consumer, influenced their purchase decisions. The article presented a 3-month research on the buying behaviors of 9 females in local grocery stores. The study was done in New Zealand using interviews, observation during shopping and questionnaires. The study involved female participants alone because they were seen as the major shoppers in their families. The participants were also chosen with a variability of those who earned an income of above $60,000 and they were to go shopping without their children. The outcome of the research showed that the participants identified different features within the store but could not address them. However, they used previous experiences to make their purchase decisions. Consumers picked items that were appealing to their eyes and found less value in items that were put only on sale. Also, a participant’s attitude towards a product was seen to change when the item had many features. This was affirmed when one of the participant picked an item that was on promotional offer even though she did not like the brand.
Fernie, J. (Ed.). (2005). Online Shopping. Bradford, GBR: Emerald Group Publishing Ltd. Retrieved from http://www.ebrary.com.proxy.library.vcu.edu
The article looks into the buying and shopping behaviors of online consumers, both young and adults, as conveyed by their perspectives toward shopping. A research study for 17 shopping items, was conducted from over 300 students and workers at a university in the United States. Their shopping and buying experience was recorded in a table, as posted in the article, with analysis using age and factor scores, as dependent and independent variables, respectively. The research found out that online shopping was found more convenient by both the young and adult consumers. However, the adult consumers did little search on the products purchased than the younger consumer.
Megan, K. B. Jody, M. & Lucy, C. Buying Local Food: Shopping Practices, Place, and Consumption Networks in Defining Food as “Local” Department of Geography, University of Sheffield, School of Religious and Theological Studies, Cardiff University Taylor & Francis Ltd
The article starts by talking about the lack of clarity in defining what local food is, over the recent years. The purpose of the study was to find out how consumers perceive local food and its influence on their purchasing behavior and consumption. To acquire this understanding, a research study was conducted through interviews with several people which included local consumers and sellers. Besides, research was also done on online shopping participation. Those who were sampled for the research were mostly white, middle-class people who resided in West Yorkshire, United Kingdom. The results of the research showed that the participants admired the idea of purchasing local food. However, suitability and price of items were effective determinants of place of purchase of grocery shopping by the individuals, especially when the size of the family increases. The individuals also had a tendency of frequently purchasing particular food like wine, fish, vegetables, meat and organic fruits, at highly classified stores.
In summary, there are many aspects that influence a consumer’s decision in purchasing. The annotated bibliographies describe several of these aspects in both online and offline contexts. One of the aspects that affect consumer purchase decision, is the venue of shopping (Author). A consumer can decide whether to go for offline or online shopping. They can make a decision to shop online because of their tight schedule or because of the availability of the products they want online. They can also decide to go for offline shopping because they want to try out the products, feel the texture or smell the fragrances. Secondly, according to Fernie (2005), online consumer purchase decision is influenced by the age of the consumer. Young people embrace online purchasing, and can take time searching for what they want on the internet. Thirdly, the quality of a website and branding influence consumer’s purchase decision. Consumers go for the brand not the quality of the website. The forth aspect is the previous experience of the consumer and the significant features of the store. Consumers tend to buy what they can see as pleasing to their eyes and also choose items based on their past experience. Lastly, the suitability and price of items also influence consumer purchasing decisions. Consumer can opt to shop in a cheaper store if they lack enough money of if they have a bigger family. Also, consumers tend to purchase several items from different specific stores.
References
Author, Guest A. “What Makes Online Shopping So Popular?” Business Insider. N.p., Dec.-Jan. 2014. Web. 07 Nov. 2015. https://rampages.us/misel1978/2015/11/07/annotated-bibliography/
Chang, H. H. & Chen, W. S. “The Impact of Online Store Environment Cues on Purchase Intention: Trust and Perceived Risk as a Mediator.” Online Information Review 32.6 (2008): 818–841. emeraldinsight.com (Atypon). Web. http://sites.gsu.edu/areid29/2016/04/03/annotated-bibliography-10/
Christina, M. B. Sara, R. J. & John, D. In-Store influences on a Consumers’ Grocery Purchasing Decisions: A Qualitative Investigation. Journal of Customer Behavior, Vol. 8, No. 3, pp. 221-236. https://www.cefs.ncsu.edu/ncgt/annotated-bibliography-consumer-motivations.pdf
Fernie, J. (Ed.). (2005). Online Shopping. Bradford, GBR: Emerald Group Publishing Ltd. Retrieved from http://www.ebrary.com.proxy.library.vcu.edu
Megan, K. B. Jody, M. & Lucy, C. Buying Local Food: Shopping Practices, Place, and Consumption Networks in Defining Food as “Local” Department of Geography, University of Sheffield, School of Religious and Theological Studies, Cardiff University Taylor & Francis Ltd. https://www.cefs.ncsu.edu/ncgt/annotated-bibliography-consumer-motivations.pdf
