TikTok is one of the latest technologies in communication. The app is used by more than 1 billion people; it has had an immense impact on mass communication. There has been beneficial in accessing the young generation. The majority of Tik Tok users are individuals below the age of 30 years. The app requires a lot of creativity to design meaningful and appealing messages. Also, Tik Tok gives people the freedom to express themselves. Being an aspect of communication, the platform influences the communication skills of children. The research aims at finding the impact of Tik Tok on children communication skills in the UAE.
Problem Statement
According to Nabavi (2012), the social learning theory postulates that people learn from the social interactions that they have. Through things such as observation and communication, people imitate and assimilate behaviors. Tik Tok communication influences the behavior of children. Cobley & Schulz (2013) regard communication as a collection of data that can influence the communication skills of an individual. Similarly, through Tik Tok communication, children can collect data that would affect their communication skills. Due to the availability of the internet and the gadgets used, children can easily access Tik Tok (Roy & Tang, 2020). However, the point of contention is the content that children can access for their use. There is the likelihood that children can access contents that negatively manipulates their communication skills (Bresnick, 2019). The research, therefore, is concerned with analyzing the concerns regarding the effect of Tik Tok in influencing the communication behavior of children.
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Research Questions
What types of contents are available and accessible to children in Tik Tok?
How far can parents have control of the contents that their children access?
What learning programs are available in Tik Tok?
How far can the learning programs impart skills of communication on children?
Theoretical Framework
The advent of the internet has introduced such products as the social media. Tik Tok is one of the types of the social media. Social media has the importance of interconnecting people from different parts of the world. Tik Tok has features that make it a social platform for children. One characteristic behavior of the internet is the influence on the behavior of children (Strasburger et al., 2010). It justifies the reason why Tik Tok is likely to influence communication skills of children.
The possibility of children developing communication skills towards a given direction is dependent on the factors in their environment (Riemer, 2002). Effective communication skill development is a necessity in children is it molds to have proper behavior (Veil et al., 2008). The language that a child uses reflects the behavior and communication competence of the child. An effective communication skill leads to the better quality of life (Maguire & Pitceathly, 2002). Tik Tok as a social media platform avails contents that influence the behavior children. The type of communication that a child emulates may depend on the content of Tik Tok that a child experiences (Riemer, 2007). The research uses Tik Tok as the determinant factor in shaping the communication skills of an individual.
Methodology
The research seeks to use random sampling to get the population samples. Each participant will be allowed to answer the questions. The research will use open-ended questionnaire to seek answers from participants (Noor, 2008). Ethical considerations include respect for privacy, voluntary participation and informed consent. The research will conduct within 1 week. After collection of the data, presentation will be through textual summary of the findings per category.
References
Cobley, P., & Schulz, P. J. (Eds.). (2013). Theories and models of communication (Vol. 1). Walter de Gruyter.
Maguire, P., & Pitceathly, C. (2002). Key communication skills and how to acquire them. Bmj , 325 (7366), 697-700.
Nabavi, R. T. (2012). Bandura’s social learning theory & social cognitive learning theory. Theory of Developmental Psychology , 1-24.
Noor, K. B. M. (2008). Case study: A strategic research methodology. American journal of applied sciences , 5 (11), 1602-1604.
Riemer, M. J. (2002). English and communication skills for the global engineer. Global J. of Engng. Educ , 6 (1), 91-100.
Riemer, M. J. (2007). Communication skills for the 21st century engineer. Global J. of Engng. Educ , 11 (1), 89-100.
Roy, U. K., & Tang, W. (2020, July). Digital Content Effects and Children as a Consumer. In International Conference on Human-Computer Interaction (pp. 624-629). Springer, Cham.
Strasburger, V. C., Jordan, A. B., & Donnerstein, E. (2010). Health effects of media on children and adolescents. Pediatrics , 125 (4), 756-767.
Veil, S., Reynolds, B., Sellnow, T. L., & Seeger, M. W. (2008). CERC as a theoretical framework for research and practice. Health Promotion Practice , 9 (4_suppl), 26S-34S.
Bresnick, E. (2019). Intensified Play: Cinematic study of TikTok mobile app. Research Gate, available at: www. researchgate. net/publication/335570557_Intensified_Play_ Cinematic_study_of_TikTok_mobile_app (accessed 5 January 2020) .
