Reasons Why Twitter is Part of Social Media Marketing for Business
Twitter is a social media platform that provides access to many users and gives a significant amount of exposure to businesses. Any business entity that uses Twitter views the followers as potential clients and markets; thus, it will continuously post information regarding its products and services. Organizations can build their brand on Twitter and allow followers to use their website to promote marketing. Twitter also enables a business to get cost-effective ways of associating with the consumer base by allowing firms to access customers globally. Besides, it provides an additional channel for sentiments which enables organizations to analyze the information for themes such as suggestions for improvements and insights (Jaring et al., 2015). Organizations can use Twitter search to get the view of people concerning a particular topic. The opinions may help businesses to know how people perceive them. Subsequently, Twitter is a vital networking tool. When a company has an active twitter presence, it can engage with individuals who may become potential partners, business contact, and employees. It also enhances monitoring of competitors, and as a result, organizations can build a better brand than their rivals.
Ways of Using Twitter for marketing impact in an organization or school
Organizations or schools can use Twitter in various ways to create a marketing impact. First, organizations can establish twitter cards to ensure that every tweet is distinct. The Twitter cards promote marketing because when individuals share organizational posts, the image is displayed on the tweet sent. Secondly, firms can build Twitter followers and increase their number to get good engagement. The interactions enable the firm to have good customer relationships and identify influencers that can bring positive marketing impact (Chu et al., 2016). Using the right hashtags can also enhance corporate marketing because they promote visibility. Besides, organizations can use it to research competitor’s audiences by searching their detailed analysis in the twitonomy. Furthermore, organizations use Twitter to develop a brand-centric profile which is advantageous in marketing. The brand profile displays the organizational story in a single glance, thus attracting potential clients.
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References
Chu, S. C., Chen, H. T., & Sung, Y. (2016). Following Brands on Twitter: An Extension of Theory of Planned Behavior. International Journal of Advertising , 35 (3), 421-437. https://doi.org/10.1080/02650487.2015.1037708
Jaring, P., Back, A., Komssi, M., & Kaki, J. (2015). Using Twitter in the Acceleration of Marketing New Products and Services. Journal of Innovation Management, 3 (3), 35-56. https://doi.org/10.24840/2183-0606_003.003_0005
