Ethics is a very vital element in communication because it determines the outcome of the relationship that is communicated between two groups ( Arneson, 2007 ). In the video, Sharmistha Sengupta provides a comprehensive exploration of the executive training program by giving her audience an insight into what it entails. As a communicator, she is very passionate about what she is presenting based on the way she is able to capture a person’s attention with clarity. In addition to this, she is also informative and from this aspect, one can tell that she is knowledgeable in what she is presenting. The speaker uses ethical language to communicate, an aspect that creates a positive relationship with her targeted audience. She speaks with truthfulness, honesty, accuracy, and integrity throughout the video. This enables her to build trust and allow her audience to determine the credibility of the information she is providing.
Ethics creates a level of understanding that will enable Sengupta to sell the program and attract a wider base of young leaders to enroll. She not only speaks with confidence but also authority and knowledge on the subject matter. This creates a deeper sense of connection with the targeted audience and drives one to pay attention and listen to what she is presenting because they believe it may help them. Professionalism and ethics are evident in the video based on the way Sengupta speaks of creating a better culture for business organizations. Through effective communication and ethics, the speaker is able to create awareness and inform a wider audience on the program so that young leaders can get to see its importance in the corporate world ( Hindustan Unilever, 2013 ). These aspects have given the video a sense of credibility and integrity, thus allowing one to trust and connect with what she is presenting.
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References
Arneson, P. (2007). Exploring communication ethics: Interviews with influential scholars in the field . New York: Peter Lang.
Hindustan Unilever. (2013, May 2013). “Sharmistha Sengupta - Executive Trainee Program Manager.” Youtube. Retrieved from https://www.youtube.com/watch?v=SstZW6SqT1I
