Effective communication strategies provide a steady flow of information that coordinates activities with the aiming of achieving organizational objectives. In this case, excellent internal communications through employee newsletters foster good employee communication that creates individual value that enables them to improve their work performance ( Sadiq & Governatori, 2015) . On the other hand, external communications through social media develop a company’s brand image and relations with key external stakeholders.
However, as the cornerstone of every firm’s internal communication, employee newsletters may attract discrimination issues in harassment cases and privacy problems. Loss of critical information might be lost or stolen as a company’s vulnerability to cyber-attacks continue to rise ( Sadiq & Governatori, 2015) . The federal law distinguishes between personal and employers’ emails where employees would be expected to maintain confidentiality when sharing information about their employers. Employers and employees need to conform to ethical rules of communication and understand their boundaries when divulging information. Discrimination, loss or distortion of information could attract legal lawsuits that may, in turn, affect the reputation of the business and damage its relations with external associates ( Sadiq & Governatori, 2015). Maintaining an effective communication system adds value and professionalism to a business’s brand since employees want them as they reduce the overload of information while complementing existing channels.
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On the other hand, social media postings could be used in legal proceedings thereby risking business reputations where either an employee or the business could be sued. Social media communication should not be discriminatory or abusive to anyone as it could harm the brand image of a firm. Employees are, therefore, required to appropriately use the sites for its intended purpose and refrain from posting personal comments that may interfere with the business ( Horn, Taros, Dirkes, Hüer, Rose, Tietmeyer & Constantinides, 2015). Negative use of social media such as making defamatory remarks on Facebook would reduce a firm’s reputation and possible sales decline.
References
Sadiq, S., & Governatori, G. (2015). Managing regulatory compliance in business processes. In Handbook on Business Process Management 2 (pp. 265-288). Springer, Berlin, Heidelberg.
Horn, I. S., Taros, T., Dirkes, S., Hüer, L., Rose, M., Tietmeyer, R., & Constantinides, E. (2015). Business reputation and social media: A primer on threats and responses. Journal of direct, data and digital marketing practice , 16 (3), 193-208.
