The Key Ideas That Make Up The Fabrics Of The Community

The critical theory states that individual human beings have the capability of developing ideas that are unique to themselves. They supposedly should advance these ideas by analyzing the cultural prospects of the societies they live in. However, the media under the influence of organizations and corporation limit this unique capability (Dillon, 2014, p. 191) . These organizations, through the contemporary technological equipment, they capture the ideas from the individuals that use their services, from the pool of ideas they filter the ones that are most in line with their interest and include in the organizational set of services. Culture, on the other hand, is a way of living that a group of people practice (Dillon, 2014, p. 203) . Each cultural practice is fabricated by a set of rules and interests that are unique to each group of people. In order to offer services that are appealing to individuals that belong to a particular culture, then an organization has to identify the key ideas that make up the fabrics of the community and legitimize them.

In the contemporary society, native cultures that uniquely identified different communities are fading off. To organizations, this essentially means that they have to adapt to the new forms of culture because the old methodologies are becoming less aligned to their interests (Dillon, 2014, p. 211) . As a result, using the media as a platform, they capture the interests of the public and analyze their relevance to themselves; the most promising of the ideas that are derived from these then define the ways in which the organizations in question operate. Using the same media platform, these redefined, products or services are delivered through the same media platform (Dillon, 2014, p. 198) . Legitimization processes are associated with organizational operations such as defines product research, consumer profiling, development, advertisement. Cultural practices are reinvented into acceptable norms and sold to a global clientele base. Technology, as it is today, has eased the processes involved in legitimizing culturally based ideas (Dillon, 2014, p. 194).

References

Dillon, M. (2014). Critical Theory. In M. Dillon, Introduction to Sociological Theory (pp. 191-216). London: John Wiley & Son.