Among the keys to keeping an eye on the rapidly changing social media industry is the regular use of social media. Companies that own and run social media sites such as Facebook and Twitter will regularly inform users about changes and advancements in the industry. In some cases, the companies will also ask some users to play the role of beta testers. A constant user will not only learn about new changes but also anticipated future trends through the beta tests.
The second way to remain abreast of changes and new trends in social media is to subscribe to tech periodicals. Getting an online or print copy of the most popular technology magazines will ensure the availability of information about current, new, and future trends. A subscription will ensure that the tech graduate does not miss out on editions that carry articles in important changes.
Delegate your assignment to our experts and they will do the rest.
For the Digital Marketing Manager (DMM), keeping up with relevant changes in digital marketing form a social media perspective begins with developing a relationship with social service providers. An easy way to develop such a relationship is through the use of subscription services such as Search Engine Optimization and content pushing. Companies like Google, Twitter, and Facebook are companies that keep proper records about active and potential sources of income (Lamberton & Stephen, 2016). A DMM can get new information about social media technology trends directly from the service providers by joining their mailing list by using subscription services.
The DMM can also learn about relevant changing trends on social media by carefully studying the competition. The modern marketer’s competitors are also trying as hard to gain a competitive advantage through the use of social media (Larson & Draper, 2019). The DMM can learn about a new ethical issue by hearing about a competitor who may have adjusted to accommodate the new trend. Similarly, the DMM can learn about new tools or new ways of using available technology from how the competition is applying the same. After all, the competition will also be watching the DMM learn about new trends, as there are no secrets on social media.
References
Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing , 80 (6), 146-172.
Larson, J., & Draper, S. (2019). Internet marketing essentials: a comprehensive digital marketing textbook . Idaho Falls, Idaho: Stukent Inc.
