Today, marketing has proved to be very different from the past. With traditional marketing, a firm that had enough capital to purchase more leads, as well as potential customers was declared the winner of the business. However, with online marketing, the consistent approach seems to focus on effort, time and establishment of relationships that foster the virtue of trust for a foundation as well as mutual respect. On that account, it has been noticed that there are some traditional advertising which seems to be fading and there are high chances of them becoming obsolete in years to come. Some of these outdated media channels include; local radio, newspapers, yellow pages, and direct mail. Currently, most businesses do not advertise their brands through the newspapers like before, implying the idea that there is no essence of a firm spending thousands of dollars just because of an advertisement that will probably only last for a couple of days. The idea seems relevant when compared to online advertising. Another media channel that is fading away is the local radio (Chowdhury, 2019). Since radio advertising operates under a short term structure, considering how online advertising is sufficient; there is no doubt that advertisement through the radio cannot compare.
With the emergence of inbound marketing and social media, the focus has been shifted towards online advertising; an initiative that tries to eradicate traditional media channels. As a result, specific possible reasons could be triggering this trend, among them is the expense. Ideologically, traditional forms of advertising are very costly. On the other hand, inbound marketing, which is popularly recognized for drawing customers close to the organization, has been proven to be less expensive (Opreana & Vinerean, 2015). Since technology is rapidly developing, the world of advertising, sales and marketing are drastically being affected. One critical element to recognize is that the primary cause of the fading nature of certain traditional advertising is associated with the difficulties in tracking the metrics. However, with online advertising, the metrics can be tracked easily.
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References
Chowdhury, A. H. (2019). Impact of new media on traditional radio.
Opreana, A., & Vinerean, S. (2015). A new development in online marketing: Introducing digital inbound marketing. Expert Journal of Marketing, 3(1).
