Apple Inc. remains to be a global leader company in the field of consumer electronics. For Apple to maintain its leading or high status in the market there has been the practice of high-quality management procedures over the years. Whenever the name of the Apple Company is mentioned, people tend to remember and associate it with its founder, the late Mr. Steve Jobs. It is clear that the management philosophy of apple has been manifested as an outcome of astute leadership skills exhibited by the members of its management over the years.
An in-depth analysis of the management philosophy of apple shows that the company is significantly customer-oriented. It focuses on the needs, interests, and concerns of the customers as the basis for the establishment , changing and maintenance of its manufacturing models. One cannot decline to note that Apple Company regularly reinvents its products, coming up with offers that are very appealing to its customer base. In fact, the company’s stores are usually crowded with customers whenever it announces the launch of a new product. As such, the management philosophy of the company relentlessly focuses on the important aspect of innovation, which forms the core of its success. Despite the fact that there are many companies offering consumer electronic products like mobile phones and computers, the products of Apple apparently stand out in the market as unique. The quality of their products such as the iPhone, iPod, and the iPad remains to be unmatched in the market. The philosophy of management was based upon the famous “6 Pillars” by Steve Jobs. The pillars involved focus, friendliness, craft, empathy, impute, and finding simplicity for the future (Figure 1). The overall management also involved employment of tacit knowledge and explicit knowledge by the interaction of the factors of socialization, externalization, internalization and combination (Figure 2).
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What is more is that the company not only reinvents its products but also it’s organizational structure from time to time. Such has helped the company to establish a strong organizational culture of flexibility that aligns to its objectives of meeting the demands of the customers. A keen analysis of the scenario reveals that the aspect not only associates to the aforementioned element of leadership but also the considerations of ethical practices and value for both the customers and the employees.
