Advocates use the courts, the legislative process, and collective action like boycotts to change corporations by presenting arguments that affect the regulations and policies produced by federal/state government bodies. Many companies often resist the pressure of change brought about by the advocates’ proposals. However, public health advocates may adopt strategies like open forum discussions about the changes proposed or engaging the opposers in other ways to ease the resistance. Some of the strategies discussed in the readings include; public health professionals serving as expert witnesses, educating the judiciary on the seriousness of the issue presented in court, and court monitoring process which may provide useful information to advocate for systemic changes or inform policy agendas of organizations.
In the article “The manufacture of lifestyle: The role of corporations in unhealthy living”, Freudenberg (2012) notes the rise of health and style-related diseases is indirectly influenced by companies that produce, market, and distribute products like tobacco and alcohol. Some strategies that public health advocates can adopt to influence a positive change on the overall health of the society include; encourage government bodies to ban misleading advertisements, strengthen policies relating to the production/promotion of harmful products, promote healthy-lifestyle campaigns, and promote political campaigns that reduce the influence of the big corporations on public policy.
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“ Counter marketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Non-Communicable Diseases? Lessons from Tobacco” by Palmedo et al. (2017) also focuses on reducing unhealthy products in the market. Strategies to achieve this discussed in the reading include addressing the health consequences of the harmful products, exposing the demographic targets of the corporations, creating counter-marketing brands, and user engagement.
References
Freudenberg, N. (2012). The manufacture of lifestyle: The role of corporations in unhealthy living.
Palmedo, P., Dorfman, L., Garza, S., Murphy, E., & Freudenberg, N. (2017). Counter-marketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Non-communicable Diseases? Lessons from Tobacco. The Annual Review Of Public Health .
