Sales and marketing are two separate entities. Sales occur when buyers purchase a service or a product while marketing is when a firm owner strives to bring together the seller and the consumers. In this E-cycle business description, the company can either start small or big but either way, marketing is an inevitable part of attaining sales. The customers need to be informed of the presence as well as the importance of the product in the market to be attracted to this business. Without proper marketing, any given organization tends to fail because of lack of awareness. This paper aims at describing the marketing and sales management of the E-commerce business described in assignment one.
The first step in creating awareness of this opportunity is to get the new company an eye catch name (McDonald & Wilson, 2016). Secondly, advertise the business to gain raw materials from information system companies that throw away many laptops, computer cables, servers, scanners, and monitors (McDonald & Wilson, 2016). Alternatively, the business owner can get the materials from the recycle companies and mine the products that can be resold in the market then recycle the rest such as cables and serves for re-use. Since the business is new, the firm owner should major more on marketing online, using posters, billboards, and broadcasting channels to reach customers (McDonald & Wilson, 2016). In the meantime, it is best to assemble a team that the manager will train to deliver the desired products to clients. The business owner should also have criteria for selecting an ideal candidate. Finally, there is need to constantly revise the marketing and sales plan to make it effective.
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In conclusion, marketing and sales management is a crucial component of any given company regardless of the size. Marketing is the process of reaching out to consumers while sales happen when customers reach the company to make purchases. It is the key to achieving the target consumers and sales. Without proper marketing of a business, it will collapse. Since nobody sets up a company to watch it fail, it is best to follow the sales and marketing plan above to succeed.
References
McDonald, M., & Wilson, H. (2016). Marketing plans: How to prepare them, how to profit from them .
