The current Covid-19 pandemic has result in immense insight into how health should be the primary priority for all across the globe. Previously, people may not have been as cautious about their health, especially the food they eat and this advanced their vulnerability to the pandemic more than was expected. Issues like obesity, heart conditions, diabetes and other such health problems were significant predisposing factors to the severe effects of the pandemic ( Ribeiro et al., 2020) . Many of those who had these problems were at an increased chance of loosing their lives as their immunities were not as strong as was necessary. All these issues and many other diseases that plague communities across the world are as a result of the poor food choices that people make. Unhealthy fast foods have become rampant in all parts of the world and many prefer these quick fixes and not healthy and organic options which can be the saving grace for them in instances like the Covid-19 pandemic ( Ribeiro et al., 2020) . All things considered, the organic foods industry acts as a great potential industry for any new organization looking to establish its place in the current global market.
My company needs to consider the organic foods industry as it will fulfill a need of many individuals across the world. Many people are in dire need of healthy food options that will help improve their health. Statistics on health indicate that issues like obesity are rampant in many first world countries and these act as major predisposing factors to other serious chronic illnesses. Poor lifestyle choices have adversely affected people’s lives and this has been evident in how the Covid-19 pandemic led to the loss of many lives, many who had other underlying issues like obesity and diabetes or heart conditions ( Ribeiro et al., 2020) . My company would come in to fill this gap left by the limited access to organic food options. The advancement in technology means that agricultural practices have been made easier and venturing into the growth of health and organic food options may not be as difficult as it was in yester years.
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My company would consider technological strategies that would help make its entry into the organic foods industry easy. Acquisition of fertile lands, farming machines and appropriate labor would make its entry into the industry somewhat smooth. Early preparations for entry would make it all the more successful as the company would be well-informed on how the industry runs, various challenges to expect and how to overcome these challenges ( Hamzaoui-Essoussi & Zahaf, 2012) . Even so, it may require immense resources, financial and otherwise to ensure that the company is well prepared for market entry and assured of eventual success. Another issue would occur in the overall acceptance of these healthy options compared to the current available options in the market. Many people may not be willing to opt for organic or green foods and would rather indulge in what they are used to ( Bostan et al., 2019) . It would be necessary for the company to identify strategies for sensitization and ensure that by the time it decides to get into the organic foods industry, its expected target market is well-informed on why the organic option is better for them than what they know and currently prefer.
Since it is a relatively new industry, information available on the intricacies of the organic foods industry may not be as readily available. Some of the questions I have on the acquisition of data and information on the industry include:
Is the industry primarily grounded in agriculture and would my company be required to lean mainly towards agricultural experts to ensure success?
What would be the potential primary challenges especially during the inception period of the company? Are there already established organizations that the company would consider emulating especially when addressing the expected challenges?
The current perception on organic foods is that they are expensive compared to other options? Where can the company access valid information on the cost of growing such food options and the potential market prices?
Would it be wise for the company to engage directly with the public to help gather information and data on their opinion on organic foods? Would this strategy help when the organization eventually considers getting into the industry?
Considering that the organic foods industry is not as well established as the fast-foods industry, it may not be as easy for an organization looking to get into the former industry as it would be for the latter ( Ayres & Midmore, 2009) . Research conducted on organic food, challenges in the industry, strategies for success and overall customer reception may be limited. Nonetheless, it does not mean that information necessary for the company and its entry into the market is absent. It will be necessary to allot sufficient time in the identification of data and information on critical issues in the industry to ensure that once the company decides to get into the market, it is well-prepared with all that it expects to encounter. Also, there are established organizations in the organic foods industry that would act as great sources of first-hand information and data for any new company. It is therefore clear that the organization should have resources in place to identify information and data in the industry that would help in its success.
Overall, the organic foods industry presents great potential for a new company looking to make a great impact. With issues like the Covid-19 pandemic and other potential such pandemics that may occur in the future, it would be wise for the world population to work on its health to ensure that people are well-prepared. Information and data gathering will be critical for the eventual success of the company which means that these should act as the initial steps for the company.
References
Ayres, N., & Midmore, P. (2009). Consumption of organic foods from a life history perspective: An exploratory study of British consumers.
Bostan, I., Onofrei, M., Toderașcu, C., & Lazăr, C. M. (2019). An integrated approach to current trends in organic food in the EU. Foods , 8 (5), 144.
Hamzaoui-Essoussi, L., & Zahaf, M. (2012). The Organic Food Market: Opportunities and Challenges. Organic Food And Agriculture - New Trends And Developments In The Social Sciences . doi: 10.5772/30155
Ribeiro, K. D. D. S., Garcia, L. R. S., Dametto, J. F. D. S., Assunção, D. G. F., & Maciel, B. L. L. (2020). COVID-19 and nutrition: The need for initiatives to promote healthy eating and prevent obesity in childhood. Childhood Obesity , 16 (4), 235-237.
