Taking jibes at opponents in politics is not a new phenomenon. This culture has been in existence for years and it seems it will not end any time soon in the foreseeable future. Politics is a dirty game and all contestants must dance to the tune to outwit each other. The name-calling is always a means of delivering hidden information to the audiences to expose weaknesses and failures of the opponents to woe more supporters. Schieffer (2016) asserts that creative naming calling is as much a part of American politics as waving old glory. Thus, politicians exploit this method to their advantage to achieve political mileage and discourage their opponents.
During the last general elections campaigns, Donald Trump attacked Joe Bidden after he announced his candidature referring to him as “Sleepy Joe” and called him a person whose intelligence had been long in doubt. The idea behind such tactics is to govern, mould the minds of the people, form tastes and suggest ideas (Bernays, 2017) all in the name of wooing more supporters. Such tactics elicit different emotions and reactions in people depending on which side of the divide one falls. For Democrats it is an insult to their candidate and it is a cause of rivalry and hatred. For the Republicans it is an advantage and a source of exploitation to their rivals.
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Political name-calling is a just a means used in politics to achieve certain goals (Rubino, 2017). From the example above, Donald trump is the source and his goal is to try and have as many supporters as possible. The message is to portray Joe Bidden as a failure and not worthy of presidency and it is directed to the audience who are the supporters. However, this strategy no matter how popular it is has its own drawbacks. Chaos have been witnessed more often after such remarks and this leads to destruction of property. Protest have been held against such strategies however, they eventually end up in riots causing injuries and sometimes death.
References
Bernays, E. (2017). Propaganda . Lulu. Com.
Schieffer, B. (2016, March 9). The Art of Political-Name Calling. Face The Nation.
Rubino, R. (2017, October 10). Political Insults In American History Are As Old As The Republic. HuffPost.
