The relevance of SWOT analysis can never be underrated by any means. In any case, there is a need by the organization to strengthen its development of strategies to marry with the objectives and the visions of the organization. The SWOT analysis is advantageous to the organization in many ways, especially when developing market entry strategy ( Salar & Salar, 2014) . The development and the advancing of the strengths of the organization help it to anchor its presence in the market. Weakness examination enables it to avoid obvious mistakes which would see it quickly diminish from the market.
The purpose of SWOT analysis is to help the entrepreneur t the initial startup of the business in a way that they can generate a strong and a vibrant brand identity that can compete effectively in the given market. At the same time, the starting business can exploit its strengths to leverage over its fierce rivals and to gain the upper hand in the business scope ( Salar & Salar, 2014) . When starting a new business entity, it is important to identify the threats that exist in the market is that as an entrepreneur, you are in a position to avoid the murky waters that may drain the entire business.
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SWOT analysis also provides acceptable identity o threats and strengths that enable one to expand on a theme for one to achieve their desired business objectives. By identifying one’s business, they can overturn them into strengths for the benefit of the business. The SWOT analysis also allows an entrepreneur to match their abilities with their capabilities without overstepping their mandate.
For an already running business, SWOT allows one to roll out a clear improvement plan that will allow them to leverage the opportunities that exist in the market. At the same time, SWOT analysis allows one to identify their resources and how best they can use them for the stability and expansion of the business ( Salar & Salar, 2014) .
References
Salar, M., & Salar, O. (2014). Determining pros and cons of franchising by using swot analysis. Procedia-Social and Behavioral Sciences , 122 , 515-519.
