Summary
The success of any organization is determined by numerous factors. In the case of Federal Express, embracing technology, willingness to solve problems, visionary leadership, risk taking and embracing a corporate culture has enabled the organization to succeed ( Birla, 2012) . For a company like FedEx to success in its logistical operations, it has to rely on the best technology to beat its competitors.
Problem
The problem is that technological advancements are coming up daily. In order to guarantee reliability and speed to its customers, FedEx has to prioritize technological innovations.
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Significance of the problem
The significance of the problem is that, with new technological advancement, the market is disrupted and an opportunity comes knocking. In essence, FedEx has to reshape its strategies to keep up with competition ( Birla, 2012) . To FedEx, new technology is an opportunity to maximize efficiency in terms of operations.
Development of Two Alternative Actions
Alternative action 1. Internet of Things (IoT) will ensure clients are not exposed to the technology hardware behind the scene.
Advantage. It improves quality of services offered, and guarantees improved and efficient operations.
Disadvantage. It is costly to put the infrastructure. The company can spend a lot on this exercise and still face competition from a low-cost competitor (Daft, 2015).
Alternative action 2. Application for initiating a shipment.
Advantage. Saves time in executing shipment commands
Disadvantages. Takes time filling out e-forms and scrolling menus.
Recommendation
With new technology coming up almost every other day, FedEx has to make simultaneous updates on its technological system (Daft, 2015). By keeping up with the new technology, the company will not only maximize profits, but it will also improve its operations and reduce costs of operations. While at it, focus should be put on ensuring client data is protected, considering cyber-security has become a concern in the wake of new technology.
References
Birla, M. (2012). FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition. John Wiley & Sons
Daft, R. L. (2015). Organization Theory and Design. 12 th Ed. Cengage Learning