Although many people assume social media is only for fun, they can also use online platforms to enhance their career as the websites are great forms of networking. For instance, websites like LinkedIn, Facebook, Instagram, Twitter, etc. make users build fans, connections, friends, followers; thus network them, which improves their career development ( Bondarouk & Olivas-Lujan, 2013). However, for individuals to succeed in developing their professions through social media, they require using distinct strategies that will lure other users or make them stand out. The persons should implement their methods with caution because they might ruin or enhance their careers.
Concerning the strategies of improving career through social platforms, In Goel & In Singhal (2016) assert that there are several ways people can use them for professional purposes. First, individuals should select their social media platform(s) by evaluating all of them to find the best option. For instance, for career development, users should use LinkedIn. However, they can use other websites like Twitter, to be up-to-date on current information. Next, persons must update their social media profiles using their credentials to provide other users with their full information and a brief description about themselves. After that, the users should spend at least thirty minutes a week to find important contacts or industry leaders within their careers. For instance, nurses should connect with healthcare leaders. Next, the users should link with the firms they admire or wish to work for by following their pages. For example, social media users developing their career should connect with employees from the selected company by liking and commenting on their posts and images to get frequent news feeds.
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After developing a close connection with the organization, social platform users should join groups with people with career objectives similar to theirs. These groups help the users share career-related information, which will help them develop their career further (“ Keeping Your Career on Track ,” 2015) . Finally, developing careers through social media requires creativity as it promotes users’ content. Therefore, while enhancing careers through social platforms, users should innovate their ideas in line with their careers to attract other like-minded individuals, which increase their professional connections. The action is important because the creative ideas will make other users perceive the owners as leaders, which might influence their future career.
References
Bondarouk, T., & Olivas-Lujan, M. R. (2013). Social media in human resources management . Bingley, U.K: Emerald.
In Goel, A. K., & In Singhal, P. (2016). Product innovation through knowledge management and social media strategies .
Keeping Your Career on Track . (2015). S.l.: Association For Talent Development.
