E-marketing objectives refer to the defined goals of the business brand and include the measurable tasks to be accomplished within a specific time limit (Frost et al., 2018). The e-marketing objectives for Supreme Services Limited aim at not only creating internal efficiencies but largely to enhance brand communication to the target market and push the sales revenues up. Specifically, the firm desires to enhance brand awareness to at least 50% of the market size by the first quarter of its operations. The firm also wishes to enhance its market share by acquiring most of the target customers at a competitive value through the second quarter of its operations. The firm also seeks to enhance the number of positive reviews of its services to a ratio of 7:2 (positive: negative) by the second quarter of its operations and ultimately achieve a five-star rating. The firm further aims at enhancing its customer relationship management by increasing customer satisfaction and loyalty with at least 70% customer retention rates for the first fiscal year. With the estimated brand awareness and positive brand image in the first fiscal year of its operations, the firm wishes to push up its sales by at least 40% for the subsequent quarters.
Marketing Strategies
Marketing is an integral part of the business activities that must be sufficiently planned for success to be realized. Marketing usually consists of four basic elements commonly referred to as the four P’s that include product, price, promotion, and place (Albert and Sanders, 2003). With the growth of technology, market power was transferred from the sellers to the customers and current marketing strategies are customer-oriented, unlike it originally used to be.
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Product Strategies
Supreme Services Limited offers an exclusive online service presence through its website and mobile application capabilities. Despite courier service being fundamentally a brick and motor kind of business, the firm’s model serves online businesses and hence there has a strong internet presence. Clients can be able to see various service packages online and place their orders for delivery services. The firm receives and responds to such orders immediately and communicates such information both to the customers and clients. Goods are then picked from the client and delivered to the customers within the agreed time frame. Both customers and clients can track the status of the delivery online and the system also facilitates follow up capabilities to enhance value. Through user-friendly mobile applications, the business gets more orders since it is quite convenient for the market to place their orders through the applications.
Pricing Strategies
A pricing strategy is very essential for the growth of the firm in the transportation and logistics industry. Supreme Services Limited embraces a dynamic pricing model that offers value pricing dependent on the situations. The firm may offer subsidized rates to attract first-time clients and use the opportunity to offer the unrivaled services that they would subscribe to in the future. Prices will also reflect the market cycles to prevent chances of losses whiles still considering affordability for the clients.
Distribution Strategies
The business model allows the firm to embrace the agent e-business model that entails linking up the buyer and the seller through the delivery service services and earning commissions from it. Direct marketing may also apply as the firm does not require any intermediaries to facilitate the distribution of products.
Marketing Communication Strategies
Marketing communication strategies refer to efforts that draw customers to the business and enhance brand awareness. The business intends to carry out vigorous online marketing. Some of the techniques used may include but are not limited to the use of social media platforms, use of webpages, email marketing, push notifications through mobile applications, content marketing through the website, and also through internet sponsored adverts.
Relationship Management Strategies
The firm intends to use relationship management strategies by using a customer relationship management system that will facilitate the integration of customer communication. The firm’s mobile application will be integrated with the CRM system to enhance communication with customers and enhance customer retention.
References
Albert, T. C., & Sanders, W. B. (2003). E-business Marketing . Upper Saddle River, NJ: Pearson Education.
Frost, R. D., Fox, A., & Strauss, J. (2018). E-marketing (8th Edition). Routledge.
