Primary and Secondary VALS Types
My main VALS kind is an Experiencer, and the secondary type is an innovator. A large proportion of the assessment criteria highlight my desire to explore contemporary events and the need to try new products. Furthermore, I like to embrace different tastes and preferences of goods and services. As an innovator, an outward reflection is a significant element of my personality as it communicates the need for autonomy, zeal to influence the production of new varieties, and need to adopt upcoming qualities. Nonetheless, some appraisal criteria vaguely contribute to the final outcome. For instance, when it is affirmative that I like to embrace new possibilities, I take time before embracing dangerous approaches and therefore can be termed to be risk-averse. Additionally, even though I like experiencing new products and events, I am careful in my spending and only spend high amounts on basic products at the expense of socializing, entertainment, or trendy clothing.
The benefits of Using VALS Categorization Scheme by the Marketers
Usually, promoters and marketers have a wide range of consumer and business markets with which they can choose to focus when advertising their products and services (Foxall & Sigurdsson, 2013). With VALS, markets are able to understand various factors that influence customers to make decisions about buying specific products while forgoing the others. VALS categorization is significant for market segmentation, and most importantly, advertisers and developers use the criterion to obtain various tastes and preferences of buyers and proceed to create commodities that satisfy their needs. Using VALS system, marketers can categorize their clients according to their behavior, demographic background, geographic constituents, and even in accordance with psychographic attributes (Foxall & Sigurdsson, 2013).
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Storm Chasing Adventure Tours
The kind of people who spend their vacation time chasing storms can be termed as innovators or explorers. Storm chasers enjoy viewing and photographing aspects attributed with extreme weather conditions (Storm Chasing Adventure Tours, n.d.). Storm chaser can also be termed as experiencers whereby they feel the urge to enthusiastically and impulsively express themselves amid variety and excitement. One such holiday package available at Storm Chasing Adventure Tours includes six-day tours, whereby clients travel across various states, especially on the Great Plains of the USA (Storm Chasing Adventure Tours, n.d.). The company also offers a $600 to $700 discounts on any remaining seats in the category involving a ten-day tour. More than just experiencing an adrenaline rush, a person who engages in storm chasing is equipped with authentic and educational benefits associated with these activities. While most of the population perceives the weather phenomenon as dangerous, most of the storm chasers view tornadoes with a beautiful and awing perspective. In fact, their desire to explore the risky affair can be perceived as a strong desire to attain entertainment in an extraordinary manner.
References
Foxall, G. R., & Sigurdsson, V. (2013). Consumer behavior analysis: behavioral economics meets the marketplace. The Psychological Record , 63 (2), 231-238.
Storm Chasing Adventure Tours. (n.d.). Storm Chasing Adventure Tours - Storm Chasing Vacations, Tornado Chasing Holiday. Retrieved from http://www.stormchasing.com
