Numerous factors were put into consideration that acted as motivation factors for Walt Disney Co. to set up parks in the numerous countries. Their decision-making was centered at the market characteristics which was the main factor in the decision-making process. They considered the large number of population in the Asia countries as well as the fact that they had adequate per person spending capacity for the organization to settle on the decision. The targeted markets either had a large population or enough per person spending capacity and this played a role in the company’s decision-making process. For Disney to be profitable in the market, the company required a good standing in the respective markets which would help it achieve its goals and objectives. The selected markets provided a good value as well as a platform for further expansion of Disney.
The presence of active tourist activities in Paris is the reason that led to Disney’s decision of settling in the city (Bryman, 2003). In addition to that, the fact that Paris has a high per person spending capacity as compared to Asian countries was an advantage in covering up the few numbers in terms of its population (Boyer & Drache 2005).
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Disney should definitely look forward to expanding in other countries as part of its growth process. It should however focus on countries that have potential growth economically. India could be considered as a target market because it is the second largest country in terms of population and has relatively affordable operation costs and shows potential in future economic growth. This can work as a platform of decision making for Disney and it outlines the benefits that Disney can get when it expands into other countries with the aim of growing its business. Expansion in other countries will boost the growth of Disney in different ways.
References
Boyer, R., & Drache, D. (Eds.). (2005). States against markets: the limits of globalization . New York: Routledge.
Bryman, A. (2003). Disney & His Worlds . New York: Routledge.
