Toyota company is leading car manufacture that stake part in assembling and distribution of cars all over the world. The innumerous size of the company is advantageous in meeting the target market growth of the company. There is a consistency in the increase in the number of individuals in need of cars hence creating a bigger market for the company. The company keeps on making quality products make a market rule not to compromise on the quality of their products and not to succumb to the pressure of their competitors. Also, they do not raise the prices of their products based on that of their competitors to make their clients remain loyal to them.
The company is in the process of engineering lesser platforms that will be used in the assembling of the different models as one of its business marketing plans. The plan will result in the reduction of the cost through compression of their platforms (Armstrong and Kotler, 2011). That will be necessary as their competitors, such as Ford, have notable improvements in the production process. Besides, Toyota company is thinking of resolving the bloated assembling point by reducing them without affecting the efficiency as another marketing plan.
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Each of the products of the company is designed to target a specific market. The designs of the products range from top speed, appearance, and even the carrying capacity. That has allowed them to have a marketing plan where they produce significant products that are not expensive, and they are readily available (Armstrong and Kotler, 2011). That has enables the company to have a massive cut of the market share and projecting of dominating significant parts of the market by the end of the two years.
Reference
Armstrong, G., & Kotler, P. (2011). Marketing: An Introduction (International Edition). New Jersey: Prentice Hall. Retrieved from http://www.pearsonhighered.com/educator/product/marketing-an-introduction- 7E/9780131424104.page
