Uber is a global transportation technology platform that was developed and marketed using smartphone applications. The establishment of this company in the contemporary world revolutionized the transport system and eased movement of people and goods from one place to another. In this application, a client requests a ride and a nearby driver accepts the request after which the app displays the estimated time of arrival and the Uber driver heading to the location. It is imperative to note that the fare is automatically calculated and charged to the payment method that has been linked to the Uber account. Uber has extended its services to most parts of the world and has maintained a top position in the transport sector.
How does this Affect Sales
Uber’s failure to suspend and investigate most of its cases associated with drunk driving has adversely affected its sales ( Schneider, 2017 ). Many Uber drivers have been reported to be intoxicated when on duty and as such, they tend to swerve off the road and in some cases cause accidents that may injure passengers. As a result of the increase in these cases, many clients have resorted to use other taxi services that may pose less risk to their lives. Consequently, this has led to a decline in the revenue of the company as a result of a decline in the consumer market. State regulators have charged the company with an enforcement action, which may attract a fine of $1.13 million. The Public utility commission that is in charge of consumer protection noted that Uber has violated the zero tolerance rule of drunk-driving. This has led to a significant drop in the sales of the company as it tries to expand to new demographics.
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Media Planning Strategies
Uber evaluates a medium’s ability to reach target markets by evaluating the demographics, lifestyle preferences, psychographics and other key factors. Media research is utilized in line with key industry trends so that an appropriate marketing strategy is developed ( Neckermann, 2015 ). Uber has access to cutting edge media technology that enables it to implement new media and use advanced online social platforms such as twitter and Facebook to drive media efficiencies and elevate sales. Client marketing is also used as an effective initiative of meeting market needs in specific locations.
References
Neckermann, L. (2015). The mobility revolution: Zero emissions, zero accidents, zero ownership .
Schneider, H. (2017). Uber: Innovation in society .
