Features
Amazon e-commerce site has successfully deployed several unique features of electronic and online trading in a number of ways. First, the company has employed ubiquity to ensure that shoppers get unlimited access to web/internet tech everywhere. This means that the Amazon’s marketplace is created to the level that shopping takes place anywhere across the globe ( Nemat, 2011) . Secondly, global reach has been enhanced by Amazon because shoppers worldwide have access to the tech that reaches across national borders. Third, the company has employed the best universal standards in terms of internet protocols and requirements. Fourth, Amazon has not properly integrated the aspect of richness in its e-commerce services. This is proven by the fact that tech, audio, and video messages cannot be accessed on the platform.
Fifth, interactivity has not been properly deployed by the company when the platform is compared to other e-commerce services such as Uber. Sixth, information density used in Amazon is one of the best. The company’s e-commerce site has the capacity to reduce information costs, while raising quality of the services and products displayed for purchase. Seventh, customization and personalization features are among the best in e-commerce. Amazon’s technology allows users to personalize or customize advertisement messages to deliver to shoppers as well as groups. Finally, social technology used by Amazon has enabled user content generation as well as social networks, thus allowing content creation and distribution.
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Type of Amazon e-commerce
Amazon uses B2C e-commerce as a description of the business activities serving end consumers with various services and products. B2C may refer to a transaction where an individual purchases a shirt from a retailer ( Nemat, 2011) . While e-commerce may refer to the basic online transaction, B2C generally means “business-to-consumer”.
References
Nemat, R. (2011). Taking a look at different types of e-commerce. World Applied Programming , 1 (2), 100-104.
