In the recent past, the advertisement of technology has played a significant role in today's business world as it has brought effectiveness. Advancement in technology has managed to bring about changes in the business world regarding online shopping as well as using social media platforms such as Facebook, Twitter, and Instagram to advertise products. One of the companies that have widely adopted technology and social media in advertising for their product is the Uber Company which is an online transport company operating worldwide but based in the US. Found in 2009 as UberCab, the Uber Company has adopted technology which allows their customers to request for a trip to the area of their comfort using an Uber application which connects to the nearest Uber driver ( Stone, 2017) . Additionally, the Uber app also calculates the customers fare automatically based on the time taken to reach the customer's destination. Data indicate that as in August 2016, Uber had been launched in sixty-six countries and already in use in five hundred and forty-five cities world –wide ( Stone, 2017) .
In this case, the Uber Company is dominantly dependent on the technology and internet connectivity for its operation. For a customer to request for a trip through the Uber company one should have the Uber application and internet connectivity ( Hill & Recorded Books, 2015) . In this case, the company has adopted technology in its operations and advertisements. Additionally, while launching the Uber app, advertisements are placed on the Uber social media platforms such as Facebook and Instagram to allow the customers to acquire adequate information about the company and how it works. Also, through social media platforms, the Uber Company is also to interact and understand its customer's needs, taste and preferences by using the interactive platforms in the social media as well as the customer's comments about the Uber services ( Meyer, 2016) . Additionally, the social media platforms provide the Uber clients with an opportunity to interact with each other and share experiences, this, in turn, creates awareness of the Uber services, hence achieving the advertisement goals which revolves around creating awareness of a product and how the product work.
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Targeted Population
The Uber Company have targeted all the population regarding age and gender as it is cars can be used by all genders and also the fact that all people irrespective of age need vehicles to transport them from one region to the other. Both the female and male gender requires private vehicles to meet their specific needs, and therefore, Uber targets such individuals from both genders ( Meyer, 2016) . Additionally, the company has also targeted an individual who cannot afford to purchase a car. The Uber rates are relatively cheap, and it is convenient because upon request the customer is provided with the nearest Uber ( Hill & Recorded Books, 2015) . Therefore, the client does not have to wait for a long time before the request is a meet, and also the Uber rates are relatively cheap as they are charged based on the time the trip takes. Additionally, the Uber Company have also targeted individuals using smartphones, while using a smartphone one can easily download the application which will, in turn, help the person to access Uber services ( Hill & Recorded Books, 2015) . Lastly, despite the fact that Uber company have targeted all ages, it is important to note that its major clients are young and middle-aged people, this is because it is the population that is widely using Internet and smartphones and also because they population is in constant movement when compared with the old people.
References
Hill, S., & Recorded Books, Inc. (2015). Raw Deal: How The "Uber Economy" And Runaway Capitalism Are Screwing American Workers . New York: St. Martin's Press.
Meyer, J. (2016). Uber-positive: Why Americans love the sharing economy . New York : Encounter Books
Stone, B. (2017). Upstarts: How uber, airbnb, and the killer companies of the new silicon valley are... changing the world . S.l.: Little, Brown.
