In writing, there is need for the writer to raise his argument from an informed point of view if at all his opinion is expected to remain popular. In this light, the writer has to exhaust the available information and compile the appropriate choice of words that will appeal to the readers and ensure his credibility. It goes beyond the rhetorical approach to involve the acquired writing skills which enhance the writers to express themselves in the best way possible. A synthesis of A Composition Textbook for WRTG at the University of Utah, reveals that there are various approaches that are fundamental in the writing process for the purpose of efficient discourse among diverse communities.
Rhetoric, to begin with has been highlighted as the foundation of ideas through observation and experience. According to Kenneth Burke, rhetoric involves the symbolic use of language to cultivate unity among humans in the consideration that they are naturally responsive to symbols. Aristotle, on the other hand, argued that rhetoric involves a critical overview of a case to unearth the means of persuasion that are present. It has also been defines as an in depth compulsion to the readers to read further and understand more about the author’s mission. A rhetorical approach may be multifaceted to involve among others gestures, fashion and body art. In this light, rhetoric has been misunderstood as a dishonest manipulation rather than a compelling well-rounded opinion.
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Writing for discourse, however, is different from rhetoric because it will usually have to be acquired through a formal education. Indeed, rhetoric does not have to involve writing and a mere gesture may send communication effectively. However, written texts will require a lot of technical adjustments if at all they will make sense to the readers. The artistic appeals, for example, are projected in three levels to involve reason, emotions and credibility. It is the role if the writer, in this light, to first appeal to logic by presenting an argument that is reasonable. Additionally, the writer is required to incorporate pathos which involves the appeals to emotions and affection. Credibility, on the other hand is achieved by appealing to ethos. When the three tenets are covered, the writer can be assured that his argumentation is well organized.
Oftentimes, writers are compelled to perpetuate ideas that sway the readers’ perception into believing that the proposed ideal would make these readers look or feel better. This is especially common in promotions and advertising where the target is to compete for market. The message on the advertisement may be wanting in matters credibility and logic such that they can only pass as fallacies. Such fallacies may include imagery or visual arts that the readers may identify with and whose association compels them to believe that the product will enhance their lives. At times the adverts present a product as trending to push unsuspecting individuals into believing that they are the only ones not acquainted with the product. The mission here is to gather the consumers into a bandwagon without necessarily being credible or possessing logical explanations. Notably then, fallacies will always be there and the reader is expected to critically analyze every argument to ascertain its plausibility.
Without cohesion, any piece of written text will be flawed in the expression of an argument such that the readers will be deterred by the lack of flow. This means that the writer has a duty to ensure that the text sounds right when read and that the ideas flow in seamless succession. Application of transitional devices comes in handy because it acts as a guide to the reader about where the writer’s argument is headed. There are transitional devices for sequence, comparison, contrast, intensity, place, time, conclusion and cause and effect. Good writing will, therefore, incorporate the most appropriate transition in order to present an argument that holds water. On top of transitional devices as a part of enhancing cohesion and effective communication, it is notable that the writers are required to consider the basic sentence patterns. The most common sentence pattern in English language encompasses the subject, verb and object in that order.
A study of written text also confirms that the writer has to ensure that the sentences are clear and concise. Poor writing always leaves the readers going through the text over and over without making sense of what the author is talking about. The writer is expected to choose the appropriate prepositions, pick a logical subject, point out the subject’s deed and avoid wordiness. He should be especially keen not dwell on words that do not add any meaning to the text but are merely introduced to fill up space or adhere to the required word count. Otherwise the reader is bound to lose the readers and his argument will not work out as expected.
Indeed, in raising an argument, the writer is expected to critically revise his text in order to ascertain the rhetorical parameters therein. It should be understood that extensive studies are necessary in order to acquire the skills that will enhance a credible argument in writing. The three levels of persuasion should be considered for artistic appeal as per the classical stratification. More so, it is apparent that modern writing will often involve fallacies that are expected to popularize an idea or a product. Cohesion and clarity, more so are fundamental requirements that involve careful word choice and structure.
