Verbal and Written Communication Management Systems
In the last two years, I managed to work in two different companies. All this happened during the summer holidays. The first company I worked with was Jade Corporations, which produces clothes. The type of communication approach the manager used was a written communication (Roemer et al., 2018) . Since the company was relatively big, the manager had developed an effective written communication system. The manager used several written materials to alert the employees on upcoming company meetings, job description and vacancies. Some of these written documents included reports, employee manuals, memos, and bulletins.
I also had an opportunity to work with J.K Deanston Flowers for 3 months. Unlike in Jade Corporations, Deanston was relatively smaller and the manager mainly used verbal communication. The manager shared all the information through the use of spoken word. The oral communication that he used was formal and informal conversations, staff meetings, telephone discussions and flower presentations (Guffey & Loewy, 2015) . This communication helped us to maintain a good working relationship. In turn, it helped the company to increase its productivity, decrease errors and smooth operations.
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There are basic similarities between the above mentioned communication systems used by the two managers. The first similarity is that in both written and verbal communication, information is transferred and received (Yao & Lai, 2019) . Both communication systems are connected to the brain. In both written and verbal communication, perpetual processing establishes the amount and type of information that is sent to the brain for further thought. The two communication systems require their audience to be aware of the codes sent by managers.
The two communications could not have been relevant or appropriate without the aid of technology. In both companies, technology helped to clarify information. When conveying information, the intended audience must understand it and this helps to minimize confusion and misinterpretation of information. Technology helped in the interpretation of information (Guffey & Loewy, 2015) . The use graphics and PowerPoint designs produced excellent presentations especially in Jade Corporation. The manager used these technologies to come up with manuals and presentations that provided us with well elaborated procedures of using the machines, clothe designs, packaging and even storing them.
The manager at Jade Corporations was more effective in performing his roles. This is because written communication offered him many advantages at the company. First, the manager was able to preserve a lot of information in form of documents, journals and manual unlike in verbal communication which cannot be stored or preserved. During recruitment, the manager could easy retrieve manuals indicating the company operations and give the new employees. This is different with Deanston where the manager spent a lot of time teaching new arrivals all the procedures of flower production. Second, it was easy for the manager to present complex matters to us. Written commination offers the best strategies to present any complex issues with ease and in an attractive way (Lynch & Chernatony, 2004) . While at Jade the managers used well designed presentations to elaborate how the complex machines worked to new arrivals and how to detect a breakdown, my manager at Deanston kept on repeating the same things over and over by word of mouth.
Impacts of Verbal and Written Communication Management Systems
At Jade Corporation, written communication helped managers to create permanent records. The company had a policy of making all employee ideas, proposals, incidents and other relevant facts to be permanent. This helped the manager to quickly access these records whenever something new such as investment opportunities came up. Written materials promoted Jade’s brand and attracted a wide customer base. At the beginning of 2018, Jade Corporation produced several posters and magazines which were circulated within the neighborhood. This made the company to attract more customers from a diverse background and heightened its profits (Yao & Lai, 2019) . This clearly indicated that written communication is part of Jade’s brand. The other thing about written communication is that it can take other formats such as emails and social media. This too helped the manager to upload the company products in their website, and Facebook.
At Deanston, verbal communication enabled the manager to minimize barriers which occurs due to language and cultural differences. As a result, the manager’s good verbal communication helped him to contain his workforce with ease. It also gave the manager an opportunity to organize trainings to inculcate effective communication skills amongst us which proved to be beneficial in the long run (Nikolaidis et al., 2018) . The excellent verbal skills of our manager helped him to share ideas, concerns and thoughts with all of us. This in turn helped to increase our satisfaction at the company since we were able to get prompt feedbacks and our concerns solved. He also used that opportunity to update our supervisors on our performance and this raised our confidence and productivity.
Long term consequences of Verbal and Written Communication Management Systems
Despite its great benefits it offered our manager, written communication had many long term consequences to the company. First, it is an expensive communication system. For it to take place, communication papers, ink, pens, computers, typewriter and several employees are required. The other impact of this communication is time consuming (Roemer et al., 2018) . It requires time to communicate with others. It also demands a lot of time both on the writer and readers. This type of communication system does not keep secrets. This is because everything needs to be expressed in black and white.
The long term consequences of verbal communication include audience. The most common and obvious challenge that our manager faced was the limited number of employees he spoke to at a given moment. This meant that a large volume of information only reached a few individuals within the company. The other consequence is active listening. Since the system of communication is a two-way communication; where one listens as the other one talk, its effectiveness cab be impaired due to poor listening skills that is common to most employees (Guffey & Loewy, 2015) .
In conclusion, verbal and written communication systems can only be effective when properly used. As much as both communication management systems share some similarities, they have proved to be different. As much as the two managers successfully used these communication systems to run the companies, Jade Corporations’ manager had a high success rate than his counterpart at J.K Deanston Flower Company.
References
Guffey, M. E., & Loewy, D. (2015). Essentials of business communication . Nelson Education.
Nikolaidis, S., Kwon, M., Forlizzi, J., & Srinivasa, S. (2018). Planning with verbal communication for human-robot collaboration. ACM Transactions on Human-Robot Interaction (THRI) , 7 (3), 22.
Lynch, J., & De Chernatony, L. (2004). The power of emotion: Brand communication in business-to-business markets. Journal of Brand management , 11 (5), 403-419.
Roemer, C., & Rundle-Thiele, S. (2018, July). Assessing written communication readability: Will the message be received? In Conference:“Broadening Cultural Horizons in Social Marketing” (p. 229).
Rosa, G., Ostrowska, I., Gracz, L., & Slupinska, K. (2018). WRITTEN COMMUNICATION OF A LARGE ORGANIZATION WITH YOUNG CONSUMERS. In Economic and Social Development (Book of Proceedings), 30th International Scientific Conference on Economic and Social (p. 120).
Yao, H. C., & Lai, Y. B. (2019). Facial Expressions and Verbal Response Strategies in Postcrisis Communication. Journal of Business and Technical Communication , 33 (1), 91-111.
