Corporate social responsibility (CSR) is used as a regulating business model by an organization for social accountability as far as public, stakeholders and company activities are concerned (Grayson & Hodges, 2017). Also known as corporate citizenship, practicing CSR has a positive impact on society in terms of social, economic and environmental. Vons is a supermarket chain based in Northern Nevada and Southern California which is owned by Albertsons. Vons business applies CSR within its decision-making process to create an idea based on shared value. The model enhances shareholders value, create a win-win proposition and provide value for society. People enhance both philanthropy and CSR programs as models that boost Von's brand. Additionally, Vons utilize CSR within its decision-making processes to create a connection between its customers and employees.
Vons also uses CSR as a model for commitment to sustainability as well as community welfare. However, CSR is associated with several potential ethical issues that require set standards to oversee peer behaviours and competition within the industry. For instance, Vons has achieved CSR milestones, sourcing service delivery to 99 percent of its customers. They have a chain of the supermarket that brings about a global network that individuals pioneer through green building framework within its stores. Through employee’s partnership, Vons provide hourly community services and incur happy hours for their business. Persons enhance all these decisions through corporate social responsibility.
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Potential ethical issues related to Von's business decisions include a brand image, company improvement, investor’s attraction, less operating costs, increase in market share and easiness to attract as well as retain employees. It is good to note that when an organization is socially responsible, customers, local community, environment, suppliers and society gain from the associated business (Rao & Tilt, 2016). Ethically, the business has to make sure that human rights and social development create the base for doing business. The above ethical issues may affect the decision-making process at the business when CSR is taken individually through autocratic leadership without considering other inputs from stakeholders, customers and employees. For instance, Vons has attracted many customers since their businesses are aligned to ethical values as they take into consideration human rights and value local community within the two regions they are operating.
Critical thinking engages all employees and in return, makes them believe and value your decision-making and input during corporate social responsibility. Employees can establish the generosity, community sense and their passion for the environment when individuals embrace critical thinking within the CSR model (Osagie, Wesselink et al., 2016). A pro-CSR argument that people couple with their own beliefs and values in favour of structure understanding, social responsibility and logical decision leads to successful decision-making within the business entity. For instance, Vons allow input ideas from investors, employees and consumers using downward-upward forms of communication and through critical thinking, they come up with decisions that uphold ethical values and meet the demand and expectations of all stakeholders. Coming up with products that embrace and value community heritage help Vons to upscale and do better in terms of business profitability.
References
Grayson, D., & Hodges, A. (2017). Corporate social opportunity!: Seven steps to make corporate social responsibility work for your business . Routledge.
Osagie, E. R., Wesselink, R., Blok, V., Lans, T., & Mulder, M. (2016). Individual competencies for corporate social responsibility: A literature and practice perspective. Journal of Business Ethics , 135 (2), 233-252.
Rao, K., & Tilt, C. (2016). Board composition and corporate social responsibility: The role of diversity, gender, strategy and decision making. Journal of Business Ethics , 138 (2), 327-347.
