There are several ways for small stadiums to the market without spending a lot of money. Firstly, there are offering deals. This is whereby you plan for a popular activity that will attract many people in the stadium. In this case, you should allow free entry, thus making your stadium known to many. Secondly, there is the idea of networking and collaboration. This is a situation whereby you have friends that will assist in spreading the news about the schedule of activities that takes place in the stadium, thus attracting people. These connections provide an excellent mode of promoting the growth of the stadium with very little or no cost at all, for instance, exchanging of stadium links with friends. Thirdly, there are referral programs. By this, as stadium shareholders, you need to start an affiliate program that will aim at rewarding the stadium supporters who share news about the stadium with other people. To maintain track of this, many free online programs assist one in this. The only thing that needs to be done is sharing a little percentage of the stadium bonuses to those that are assisting in referrals. Fourthly, there is creating display boards around the region where the stadium is located to assist in marketing it. This will create awareness to people and thus will know that a particular stadium exists. Also, on the display board, you should put a schedule of events that takes place there. There is also the publication of an information pack. This is where you put together the list of activities that takes place in the stadium and publish it to an online site.
Another thing is attending events in famous stadiums, and then you advertise about your small stadium. This will attract attention to the public and, as a result, create many offers to them as possible. Moreover, you can start a website of the stadium and share its link to friends who will share it with friends. Also, use email and forum signatures. This is whereby whenever you are sending emails, always attach the URL of the stadium's website and the stadium's location (Mentis, 2017) . By so doing, you will find out that the stadium's capacity will be increasing day by day, thus implying that the techniques applied are being utilized.
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References
Mentis, G. (2017, July 22). TARGET PUBLIC . Retrieved from 17 Ways To Promote Your Business For Little Or No Cost: https://targetpublic.com/17-ways-promote-business-little-cost-2/