According to Dr. Julian Birkinshaw, innovation is an integral part of organization behavior and culture that differentiates a company from the rest. Imperatively, managing innovation in a business environment requires firms and organization to implement a raft of new management practices, processes in production and structures that entail a departure from the current norms. Consequently, firms should consider innovation management as a critical part of their overall organizational transformation from the way they conduct different functions and activities (Uhl-Bien et al, 2014). They should consider new ways of working and change their overall perceptions by altering existing organizational structures.
Innovation management works firms foster new management ideas and techniques. Innovation management happens through four typical stages that include being dissatisfied with the status quo and thereby seeking or generating new ideas to change the situation. The nagging operational problems of using certain models that have existed for many years can lead to innovation. Secondly, management innovators require inspiration from external sources, especially innovative models that have worked in other settings. Thirdly, management innovators should invent after dreaming about the new practices, structures and processes in their production line that require changes. In fact, Dr. Julian posits that firms should take the ‘eureka moment’ to change their management practices (Uhl-Bien et al, 2014). Fourthly, upon invention, the management innovators should seek validation of their new practices from both internal and external parties.
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Julian emphasizes that the benefits of effectiveness of an innovation can be assessed or measured based on how it changes practices in an organization. Measuring management innovation requires a certain time frame by an organization as changes take time to be effective (You Tube, n.d). Effective innovation management requires increasing employees’ productivity and empowering them to execute the new changes as means to assess the effectiveness of the innovations.
Reference
Uhl-Bien, M., Schermerhorn, Jr. J. R. & Osborn, R. N. (2014) Organization Behavior, 13 th
Edition. Hoboken, NJ: John Wiley & Sons. Chapter 15; Organization Culture and Innovation
You Tube, (n.d) What is Innovation Management by Dr Julian Birkinshaw; Retrieved from https://www.youtube.com/watch?v=lxtaDlHZtg4
