The purpose of forming any company is making the profit. That process of attaining the expected profit is guided by the plans that are put in place to guide and ensure that the profit is made. In the process of making a profit as the main goal of any other company, there are factors that ought to be considered along with that roadmap. The long terms objectives of any company are the strategies which act as a guide to achieving certain set expectation by a company which in most cases are making a profit. Normally, a company would be more concerned with the environment in which it operates and the people it serves in the provision of services. Socially, it would wish to relate well with people and give back to the society which in return fosters a good public relation and helps the company make profits by the creation of a good social environment for the company (Staff, 2017).
For any business to thrive and operate at its maximum, a strategy is always required to help steer that ship in the right direction. As such, it is important to note that a strategy helps see to it that a profit is realized and more importantly clear guidelines to achieve the intended profits and maximize them for that matter. Depending on the type of the market, using sporadic revenue growth strategies would play a very crucial role in profit maximization. In as far as new markets are concerned, much focus would be on the increase in volume at the same time ensuring that the beverages are affordable and thus guaranteeing a strong foundation towards the company’s future success. As for existing markets, it would be the right thing to do if the prices were given a mix and availing smaller packages as well as premium ones such as aluminum bottles (Company, 2016).
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Every business or company is built on the realization of a certain gap in the market that needs feeling and no one else seems to fill it other than the company that finds that gap. Therefore, it becomes the obligation of that particular company to reach out and understand the market within which they will operate in filling the realized gap. In so doing, they ought to understand the features of that market ranging from the competitors and other features such as the company’s current situation of the market. Coca-cola will most certainly aim at supplying what the customer wants and fill the demand gap by meeting it with the supply. That way, the notion of the customer always being right will be maintained and sustained. The demand will provide a market that will steer the company forward in achieving its goals by the provision of a market.
Due to changes in lifestyle, the company will focus on the change in consumer behavior and take advantage of the increase in consumption or demand and provide a variety of options that a customer will choose from as far as the beverages are concerned. In so doing, the company will still retain its customers who would opt for something different should they decide to switch to a different flavor. In most cases, the customer would expect an affordable low price and a great taste as well as accessibility. To maintain that market, therefore, the company will provide exactly that to retain the markets that it has already acquired.
The company will need the resources of people, management and the bottlers who are going to be responsible for the bottling needs of the company at its time for distribution and production. These are very important resources that the company can have and that ensures that the market is met by keeping constant the supply chain by availing the bottles.
The fizzy drink that was produced way back in 1892, under coca cola that becomes the world’s renowned drink has been in the market for over a hundred years. Needless to say, no other company has ever been able to come up with anything similar or close to coca cola’s favorite drink. The recipe of cooking that sweet drink has been kept away from the eyes of the public and remained secret and has been the company’s secret weapon all along that has made the company a sole provider of that beverage. I have been important in ensuring that the company has an advantage in the market of beverages and maintains that competitive advantage for all those years since the discovery of that drink by coca cola.
In most cases, a business management strategy focuses on taking a business or company to greater heights of operation. This is through the provision of solutions that seek to address any form of a company’s stagnation. It makes this possible by finding out or rather understanding what kind of environment the company will operate in, stating how an organization or company will see or view its role in that environment. Policies and strategies are set so as to meet the company’s long-term needs as well as realize which short-term views that the company may offer. These plans and policies are important in realizing the goals of the company. Since resources of a company are limited and are hard to come along, it is important to note that management strategies are responsible with the allocation of such resources that an activity may require and ensure that they are not misused.
So that the company provides a customer with accessibility and affordable prices, the company has to ensure that the prices that it sets are considerate of the market proportion and that the targeted market can afford the beverages. In addition, the company has to ensure that the network remains as strong as it has always been. In the case of differentiation strategy, the company has to make up for the losses that it undergoes by lowering the prices of its beverages in the less well up populations. To ensure that the differentiation wells covers that profit margin that the company targets. Cost strategy, on the other hand, ensures that the customers or consumers get to secure their savings as the company lowering the prices of their beverages.
Vertical integration allows a firm to reduce its cost of operation and as such, maximize its profit in the long run. The bottlers get to run as a different entity but are run for the coca cola company that then packages and distributes in those bottles. Coca-Cola partnered with McDonald’s in 1195 when the first McDonald restaurant was opened and a supplier was needed for the sole purpose of supplying beverages and that partnership is responsible for what the two companies are today. That alliances fostered a growth in their respective markets and the two still benefit from each other’s partnership.
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Latin America Division
Pacific Division
North America Division
Europe Division
Eurasia & Africa division
Manufacturing
Finance
Marketing
Corporate staff
President of Coca cola Company
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Organization structure
References
Schneider, S. (2016). How to design a measurable shared value strategy: the case of Coca-Cola Brazil (Doctoral dissertation).
Sauerbronn, F. F., Barros, D. F., & Faria, A. (2018). Coca-Cola and strategic CSR. In The Dark Side 3 (Vol. 55, No. 64, pp. 55-64). ROUTLEDGE in association with GSE Research.
Karnani, A. (2014). Corporate social responsibility does not avert the tragedy of the commons. Case study: Coca-Cola India. Economics, Management and Financial Markets , 9 (3), 11.
Holt, D. (2016). Branding in the age of social media. Harvard business review , 94 (3), 40-50.
