Millennials
Millennials are the digital generation of young adults who were born after the advent of the internet. Millennial people have got common and unique characteristics, which when taken into consideration can be used to cultivate leadership skills in them. It is important to note that millennial people always have a penchant for discovering new information and innovating ways of doing work. Therefore, business marketers are highly interested in reaching out to Millennials because they form a generation that likes information and trying new things. Millennials are not used to sticking to one commodity or service for long. They value adventure and new experiences. Therefore, when convinced, it is easy to win many customers from the Millennial generation. It is also important to note that the current Millennial generation is characterized by the culture of consumerism. They spend much of their disposable income on consumption hence have become the interest of business marketers.
Use metadata to link individual consumers with specific credit card transactions
Believably, it is within the strict frame of ethical marketing if marketers use metadata to link individual consumers with specific credit card transactions as long as this action does not entail malicious manipulating them to make purchases. It is important to note that ethical marketing is about simply presenting ideas to clients and letting them to make their independent choices.
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Stages of the consumer buyer decision process
The stages of consumer buy decision process include recognizing the existing wants and needs, searching information, evaluating choices available, purchasing and post-purchase evaluation. Normally, my family starts any buying process by identifying the available wants and needs. Needs are prioritized since they are necessary to acquire. My family only purchases wants when there is extra money. This approach helps us overcome the issue of scarcity of resources like disposable income.
