Interviews are a vital component of data collection used by many companies and institutions for both qualitative and quantitative analysis. Interviews engage the subjects of data collection for accurate and efficient data collection in real-time. Interviews allow the attitudes, opinions of subjects to be understood for a comprehensive analysis of the subject being researched. On paper, the description of an individual is subjective to the interpretations of the reader. Interviews help stakeholders and researchers understand their motives as well as the motives of their subject and find the borderline where they merge. Experiences also become vivid and apparent, which become valuable data for the research being conducted, be it in employment or surveys (Schutt, 2012). Advantages of this method of data collection include giving in-depth information on the research questions. Participants of interviews go an extra mile that would otherwise be null in a written survey or questionnaire by disclosing details and information to the focus group or interviewer panel. Mannerism and character can be based on how participants answer questions, express themselves and engage the panel which makes it easier to decide whether data collected is fit for research or the candidate is fit for the company if it is a job interview. On the other hand, interviews are time-consuming endeavours for data collection and research (Ebrahim & Bowling, 2005). It involves one on one in-depth conversation between the panel and each participant. Furthermore, interviews as a mode of data collection become challenging as it requires good interviewing skills on the part of the panel who, being human, suffer fatigue. Inconsistency, therefore, results which do not give similar parameters between the first participants and the last ones. Barriers such as language make interpreting interviews a difficult task which can render data redundant.
References
Ebrahim, S. & Bowling, A. (2005). Handbook of Health Research Methods: Investigation, Measurement and Analysis. Open University Press , Berkshire England.
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Schutt, R. (2012). Investigating the Social World: The Process and Practice of research. SAGE , London UK.
