The news audience in America has changed drastically over a few decades. In the early 1970s news were used as an approach to communication to pass a certain message to the audience (Schönbach, et al. 2013). Unlike today, the audience is mostly interested in entertainment. Newsrooms too have ventured more into commercializing news than the mandate to inform the audience about the state of the nation. In this sense, they are sugarcoating news with traces of entertainment to reach out to a larger audience. In the long run, what is reported is diluted news far from informing the actual events around the country. Today’s news audience is more excited about the drama that unfolds in the lives of celebrities and obscene incidences which are despicable acts within the society.
However, the audience has been divided according to different social features such as age. In this case, the young generation has different preferences from the older generation in regards to different subjects like politics, social and economic issues in the country (Legnante, at al. 2012). As a result, there is a great diversity in the news today which is delivered to the audience as entertainment programs compared to the past where it was mainly direct news and documentaries.
Delegate your assignment to our experts and they will do the rest.
According to Starr (2012), there is false and biased news in America. Further, there has been a public complains about the kind of news propelled by the United States media houses. The recent election campaign in America, newsroom contributed in communicating biased views based on the winning president. Further, during the previous American election night, journalist showcased their inaccuracies and bias on the news which were covered and proved to be intense. As a result, most of the American population is averting their attention from the newspaper as well as television news.
References
Becker, Lee B., and Klaus Schönbach. Audience responses to media diversification: Coping with plenty . Routledge, 2013.
Reinemann, C., Stanyer, J., Scherr, S., & Legnante, G. (2012). Hard and soft news: A review of concepts, operationalizations and key findings. Journalism , 13 (2), 221-239.
Starr, P. (2012). An unexpected crisis: The news media in postindustrial democracies. The International Journal of Press/Politics , 17 (2), 234-242.
