Money has turned various athletic programs into the most explosive fields in sports business. From the article, it is not a surprise that athletic directors are making thousands of dollars out of sports. They play both heavy and demanding roles. Overseeing both middle school and high school athletics deserves the pay. The work input is tremendous. There is no direct correlation between the schools’ success in sports and the athletic budgets because the budgets differ for each school. For instance, the top three athletic budgets include middle schools, Cheshire-$62150- is broken down to hockey ($26,000), pool rent ($27,750), golf ($2,900) and ski rental ($5,500)( Hunn, 2013).
Schools are facing a lot of constraints due to rising squeezed budgets and other concerns while at the same time they are expected to balance and provide high-quality education. To generate more income, schools’ facilities such as empty halls, theatres, classrooms, and pitches could be utilized by community groups, and grass-roots sports at affordable fees. Outside school hours they could engage their students in arts activities that put them in a position of being hired by organizations to participate in organized events such as choir, and other clubs. Also, going for low-hanging fruits such as donations, fundraising, grants, sponsorship, and lettings can generate a substantial amount of revenue (Deming, 2012).
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Broadcasting high school athletics is expanding and income-generating. Looking at the California Interscholastic Federation, it made an agreement of 15 years with Time Warner Cable to air high school games for 8.5 million dollars (Pitts, 1994). This is economically huge. However, many children are putting more emphasis on the field than academics even when they cannot play enough (Finn, Jeremy & Rock, 1997).
References
Pitts, B., Fielding, L. W., & Miller, L. K. (1994). Industry segmentation theory and the sport industry: Developing a sport industry segment model.
Hunn, C. (2013). Retrieved from http://www.shorelinetimes.com/sports/a-revealing-look-into-area-high-school-athletic-budgets/article_d8843221-fe6c-5301-8be4-214f85d7d848.html
J. D., & Rock, D. A. (1997). Academic success among students at risk for school failure. Journal of applied psychology , 82(2), 221.
Deming, D. J., Goldin, C., & Katz, L. F. (2012). The for-profit postsecondary school sector: Nimble critters or agile predators?.Journal of Economic Perspectives,26(1), 139-64.
