The development of the Adobe Suite Software Company is attributed to John Warnock and Charles Geschke. Initially, the company products were available in Creative Suite Versions that were packages and transported to different consumers in various locations worldwide. The software was also available on the company's online store. In 2013, Adobe discontinued its Creative Suite Applications and redeveloped them in a new format. The old versions were no longer available on the online store but were accessible on Adobe's website until 2017. The updated version provides users with a cloud storage location for their artwork. The new products could only be obtained through download, thus the name, Creative Cloud.
Software
The company offers various applications and services available on the internet and can be used in a wide range of professional fields. Users can develop any art based on their imaginations and aspirations (Adobe, 2021) . Currently, Adobe is the market leader in innovative software products and is likely to continue reigning for a long time. Students who desire to pursue a career related to the form's products can do so at a discount. The main aim of Adobe is to enable their customers to develop their knowledge of creative so (Adobe, 2021) ftware , which is why they give them learning tips that are available in video format. There are over twenty applications that can be used to design photos and videos. A variety of applications are available for creating every type of art. Photoshop and lightroom can be used for images, Illustrator and Fresco for drawings, XD and after effects for UX and UI, while Audition and Premier Pro are suitable for creating videos.
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Photoshop
Photoshop is the most popular application of the Adobe Company. Some of its main elements include masking, content-aware fill, retouch, and fast selection, which professionals can use in various fields. One of its advantages is that it allows online manipulation of photos and graphic features to suit different user needs (Lotha, 2019) . Artificial intelligence technology enables artists to make creative transformations easily and faster. You can easily switch from one color to another, add and remove objects or change the general outlook. Photoshop offers thousands of brushes customized for different uses that result in the development of great artworks beyond what an ordinary camera can capture. It can develop some of the greatest banners and posters containing photos embedded with text and graphical features. Another merit of Photoshop is that its user can work even when offline. The most common users include graphic artists, photographers, and art directors.
Illustrator
Adobe Illustrator enables designers to outline and draw various forms of art from the beginning or existing ones. Artists can also modify their drawings using painting brushes and share them with third parties via cloud storage locations, which can also edit them (May, 2020) . Users can work offline and store their work on clod locations, from which they can access and edit them later. All versions of a piece of art are embedded into a single file that makes it easy to share with other users. Some of the forms of art that Illustrator can develop include logos, billboards, icons, product packaging, web graphics, and book illustrations. The application has a wide variety of fonts and templates. The Illustrator application is compatible with smartphones and tablets.
Acrobat
Acrobat is one of the Adobe applications that is widely used due to its ease of usage. After designing a template, users find it easy to use the application, which also allows them to sign the documents that have already been created. Some of the primary elements of Adobe Acrobat are file sharing, digital signatures, converting, and commenting. Adobe Acrobat files are available in pdf formats and can be accessed by third parties, while the original user can track changes in their document(s). Approximately 37,000 companies use the pro version of the software to create their forms and vail them in hard copy format (Adobe, 2021) . Most of these firms have fifty to twenty employees whose annual profits range from one to ten million dollars.
InDesign
Adobe InDesign is mainly used by magazine editors and other firms and individuals that require mass printing. The application is also a powerful tool for marketers who find them suitable for their ad campaigns. The application offers templates that can be used to design flyers, brochures, pages, books, eBooks, and posters. They can develop documents with multiple columns with interesting graphical features, and that contain stylish typography. Artists can also embed audios, slideshows, videos, and animations into their art. Besides, users can store images and styles for later use in other formats. The files can be shared with third parties for comments and feedback.
Dreamweaver
Dream Weaver is a powerful tool for designing websites using its primary features that include responsive webpages, mock-up designs, and the ability to employ various screen sizes. Artists can code in different programming languages such as JavaScript, HTML, and CSS (Austin, 2020) . It can be described as a graphical version of Notepad. Another valuable feature of Dreamweaver is the visual cues that guide users to identify potential errors, thus enabling them to create perfect products. Mistakes are minimized since it highlights syntax errors and offers a preview of the final preview.
XD
The essential uses of Adobe XD are in user interface and user experience for developing layouts for mobile applications and websites. The most exciting feature of the application is creating a solid structure before embarking on the coding process (Adobe, 2021) . Users can transform static designs into more interactive formats through the use of animations. Besides, they can use a single design element on different art forms as many times as possible. Other features include 3D transformations, scroll groups, and anchor links. All the components can be applied quickly and easily by resizing, swapping, and changing the location of various designs. Moreover, art developed in XD can be edited in other Adobe applications such as Illustrator, Photoshop, and After Effects. The application is compatible with a wide range of devices.
Light Room
Like Photoshop, Light room is used to create photos, although the latter only allows simple filters with no graphic elements. Photographers who need complex photo designs may not find Lightroom proper and should therefore use the Photoshop application (Adobe, 2021) . The preset feature limits the time used to create photos to just a few minutes. Other features available for the Light room application users include sharpening, dehaze, composition editing, and filters.
After Effects
After Effects is used mainly by videographers in television, film, and commercials. It is one of the best applications for creating and editing video effects and has been the market leader since the 1990s (Austin, 2020) . Artists can adjust their footage in numerous ways and also add elements to suit their individual needs. The application also has animate logos, adds texture, and builds custom transitions and VFX. The rotobrush allows users to paint whatever they may wish on any background. The various graphical features of After Effects mean that it requires large amounts of space, a minimum of 8GB, before one can download it. After Effects is an investment, whose returns may not be immediate but will be great in the long run.
Aero
Aero is a great tool for gamers since it enables users to create original 3-D images, modify 3-D designs to 2-D and develop 2-D artworks from scratch. Users can also use other applications alongside Aero simultaneously (Adobe, 2021) . The application helps develop filmography and creative branding commercials and is compatible with smartphones and tablets. However, it needs ample storage space and internet access.
Adobe Financial Highlights
The use of creative Suite applications continues to increase every year, reflected in the company's financial report. In the year 2020, Adobe's revenue in the last quarter was 3.42 billion, with its annual revenue of $12.87 billion representing a 14% growth from the previous year (Adobe, 2020) . The digital media segment annual revenue achieved an all-time high of $9.23 billion, a 20% increase compared to that of 2019, whereby the creative cloud generated $7.74 billion while the document cloud realized a revenue of $1.5 billion (Adobe, 2020) . On the other hand, the digital experience segment returns were $3.40 billion. In the year 2021, the firm targets an annual revenue of $15.15 billion.
Conclusion
Adobe Company's great history started when it developed its creative suite products that included a wide range of applications. The firm later updated its software and redeveloped them in a Creative Suite Version that was available via subscription download on their website. Some of its new products include Photoshop, Illustrator, After Effects, Dream weaver, Acrobat, InDesign, and Aero. The various applications allow users to create different graphical works that can be saved and edited at other times and locations. Besides, they can access and edit a single file across various applications. Another exciting feature of Adobe Suite is the ability to share with third parties while the original developer can track changes. Adobe applications are among the most used creative design applications and may continue to dominate the market for a long time.
References
Adobe Creative Cloud . (n.d.). Retrieved from Adobe: https://www.adobe.com/africa/creativecloud.html
Adobe Reports Record Q4 and Fiscal 2020 Revenue . (2020, December 10). Retrieved from Adobe: https://news.adobe.com/news/news-details/2020/Adobe-Reports-Record-Q4-and-Fiscal-2020-Revenue-december/default.aspx#:~:text=Adobe%20achieved%20record%20quarterly%20revenue%20of%20%243.42%20billion%20in%20its,year%2Dover%2Dyear%20growth.
Austin. (2020, October 24). What Do All of the Adobe Programs Do? Retrieved from groovyPost: https://www.groovypost.com/reviews/adobe-programs-explained/
Lotha, G. (2019, November 08). Adobe Photoshop Software . Retrieved from Britannica: https://www.britannica.com/technology/Adobe-Photoshop/additional-info#history.
May, T. (2020, November 12). Adobe software list: Which apps do you need? Retrieved from Creative Bloq: https://www.creativebloq.com/features/adobe-software-list
