Advocacy evaluation plays a significant role in helping an organization to grow and sustain their work. The advocacy evaluation process aims at paying close attention to the positive impacts that a firm has on others without focusing on its direct benefits (Teles et al., 2011). Having effective advocacy in an organization means that the firm has a good record of innovation and the reorganization of its systems if the adopted strategies don't perform well as intended. Furthermore, to evaluate the advocacy of a particular policy, there are several essential steps to follow.
First, the evaluator needs to weigh the system's strategic capacity (Devlin-Foltz et al., 2012). The system's strategic capacity may include its power to respond to unexpected problems and opportunities and its ability to decode changing political environments. Secondly, the evaluator needs to assess the various advocacy systems without putting much attention on specific projects. Thirdly, the evaluator must focus on legislation durability and pay attention to the average profits on any legislative process's investment. Lastly, it is fundamental to consider assessing the impacts and reputations within a particular legislation network.
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The various information needed to evaluate advocacy includes the organizational capacity, information on partnerships, and alliances and data on any new advocates or champions in the organization (Teles et al., 2011). Intense period debriefs, policymaker ratings, and system mappings are a few of the data collection methods that can help determine whether a particular advocacy strategy has worked.
In Intense period debriefs, evaluators need to intensively engage and consult advocates in an assessment inquiry in an instance where a policy window comes up (Coffman et al., 2009). Furthermore, the policymaker ratings require advocates and other well informed stakeholders to appraise specific policymakers based on their support and influence on the subject matter. In system mapping, the advocates visualize a map that will help identify the system's aspects that need to change and give insights into how they can change. The system mapping method also determines whether the factors have changed or not.
References
Coffman, J., & Reed, E. (2009). Unique methods in advocacy evaluation. Retrieved February 3, 2009.
Devlin-Foltz, D., Fagen, M. C., Reed, E., Medina, R., & Neiger, B. L. (2012). Advocacy evaluation: Challenges and emerging trends. Health Promotion Practice, 13(5), 581-586.
Teles, S., & Schmitt, M. (2011). The elusive craft of evaluating advocacy. Stanford Social Innovation Review, 9(3), 40-43.