Critical factors outlined in the Strategic Communication Plan consider the need to get the best results when sending out an e-Newsletter by the organization’s management. The business manager is responsible to maximize the effectiveness of an e-Newsletter to achieve marketing and communications objectives. This report seeks consensus to introduce an aesthetically pleasing e-newsletter reflecting organization’s look and feel to boost business relationships with stakeholders (Lannoo et al, 2018).
This Communication purposes to talk about the advantages of an effective e-Newsletter that resonates with various audiences. Content will include helpful guidelines and ideas, reminders, discounts, and exclusive content. Subscribers will be encouraged to take action by making a call, filling out a form or sending an email. If consensus is built, I will consider making it mobile friendly due to the increasing number of people using their smartphone to check email (Hatch, 2018).
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The target audience includes Chief Executive Officer, Chief Information and Technology Officer, Human Resource Manager, Marketing Manager and Chief Communications Officer as top managers. Since they are from different departments, all sections of the organization will have an opportunity to participate. It will be easy to build consensus because all have an equal chance to take part in considering the rapport built.
I will approach the Chief Executive Officer and the Chief Information and Technology officer as the advisory board for approval and recommendation. The key message is to introduce an e-Newsletter with catchy subject lines to entice subscribers to read (Cooke et al, 2017). To seek an audience, a memo and a follow-up email will be sent then a fascinating one on one power point presentation on the advantages of an e-Newsletter made to gain support. Their feedback will add value to the proposal. A successful and competitive organization needs to adopt an e-Newsletter to communicate relevant up-to-date ideas and objectives to reach and attract many stakeholders (Jia and Barnes, 2017).
References
Cooke, S. J., Gallagher, A. J., Sopinka, N. M., Nguyen, V. M., Skubel, R. A., Hammerschlag, N., & Danylchuk, A. J. (2017). Considerations for effective science communication.
Hatch, M. J. (2018). Organization theory: Modern, symbolic, and postmodern perspectives . Oxford university press.
Jia, Q., Guo, Y., & Barnes, S. J. (2017). Enterprise 2.0 post-adoption: Extending the information system continuance model based on the technology-Organization-environment framework. Computers in Human Behavior , 67 , 95-105.
Lannoo, S., Van Acker, V., Kessels, R., Cuervo, D. P., & Witlox, F. (2018). Getting Business People on the Coach. A Stated Preference Experiment for Intercity Long Distance Coach Travel (No. 18-00361).
