All State Field Goals

• Sponsorship of sports teams is valuable for the brand due to the exposure it offers. This is due to the large following of sports among many people in society. Cowboy Dallas is one of the most successful, followed, and valuable NFL team. Therefore, this will give any brand associated with it much exposure and introduce it to millions of fans and prospective clients. This paper will try to show why investing with the Cowboys is of utmost value.

• The visual presentation is at the core of advertisement through sports sponsorship. This is seen in the jerseys, footwear, billboards, and advertisement boards in a team's stadium. Benefits also arise with association with a team's name. Cowboy Dallas is a very prominent team. Therefore, it has a very large presence across social media platforms and broadcasting services, often topping the league in appearances and social media following (Settimi, 2019). Data can, therefore, be used to increase the value of sponsorship with us across social and digital media. Data can be used to analyze the amount of time a logo or brand name in the players’ jerseys is exposed. This will help a sponsor determine the place where they would want their brand to appear in our jerseys and the place where they want the frame containing their logos to be placed in our stadium. This could be through analysis of how much time a particular part of the stadium is shown and how many times on average it is shown throughout a match. This calculated approach will inform the most utilization of visibility for all our sponsors.

• Data analysis may also help determine how many times a team is likely to play in a season. This will inform the potential sponsor how many times their brand is exposed to live games. The data may also determine the average fan game attendance and audiences following through broadcasting and streaming services. Dallas fans have been ranked number 9 in 2019 and are always in the top 10, according to Forbes in its list of best fans (Settimi, 2019). The team also leads the league in television appearances and tops the league in social media following. This can assure our sponsors that we have very active fans who consume a lot of our merchandise and content. Understanding these aspects also gives insight into the demographics of the audiences and therefore informs the sponsor of their target group's availability. Social media engagement is another important aspect of sports sponsorship. The social media engagement of a team is a very insightful and important potential advertisement forum. This is because the social media following of a team will increase brands' visibility due to the number of people the team's posts reach. This also allows the sponsor to place advertisements in the forums which are most popular among the fans of its sponsored teams. This will also be the same for the broadcasting and live streaming platforms where the games of the sponsored team are broadcasted.

• Present data can be used to evaluate the Return on Investments (ROI) of investors. One of the ways could be through logo detection. This would measure the number of times a company's logo appears on social media in association with the sponsored team and is an effective evaluation strategy (Liao et al., 2017). Logo detection tools can check the videos and GIFs associated with a certain team for the sponsor's logos. Another way is tracking the hashtags and tags of the team's content such as pictures, videos, GIFS. If an item prominently appears in the jerseys and frames within a stadium, they will likely be captured in the content.

References

Liao, Y., Lu, X., Zhang, C., Yongtao Wang, Y. & Zhi Tang, Z. (2017). Proceedings of the IEEE International Conference on Computer Vision (ICCV) , pp. 4846-4855 https://openaccess.thecvf.com/content_iccv_2017/html/Liao_Mutual_Enhancement_for_ICCV_2017_paper.html

Settimi, C. (2019, September 6).  Green Bay Packers top list of the NFL’s best fans . Forbes.  https://www.forbes.com/sites/christinasettimi/2019/09/06/green-bay-packers-top-list-of-the-nfls-best-fans/?sh=674104886ddb