Since the formation of Apple in 1977, the corporation has flourished in infiltrating the universal market and being considered one of the leading corporations in consumer electronics. Apple is an international corporation involved in the production of personal computers, iPads, wristwatches and software. Apple Inc. has experienced exponential development attributed to the production of high-end products deemed to be appealing to most end-users. Bonk (2015) explains how effective communication frameworks and methods have assisted Apple Inc. in efficiently attaining a competitive advantage while growing globally. By integrating a practical communication framework within the business entity, personnel are accorded the autonomy of being inventive and leading the invention of novel products. Due to the effective communication strategy, the company is deemed as one of the leading electronic brands globally. Furthermore, the practical communication framework has greatly facilitated the establishment of a good rapport with consumers, which is crucial in developing and sustaining the consumers' trust. The paper aims to summarize, analyze, and assess the integration of communication frameworks in other settings.
Summary
Communication strategy is crucial in attaining success at every level of Apple Inc. Corporation. An effectual communication framework assists the corporation in generating high-quality merchandise that appeals to a larger market share universally. Dolata (2017), states that high-quality products such as the iPhone are mainly attributed to the communication framework utilized during the manufacturing process. The company's administration encourages employees to effectively and creatively communicate to generate a concept appealing to a larger market share. Second, the communication frameworks have significantly enhanced the firm’s customer service. The firm’s administration is known to embrace a listening framework and respond to feedback from consumers to enhance the products and services. Because the company is considered consumer-centered, the communication frameworks guarantee that the consumers' needs are attained.
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Third, the communication frameworks have enhanced sales and sales actions. The company integrates various communication strategies, such as media marketing, online promotions, and sales representatives, to endorse the products and grow sales volume. Bonk (2015) states indicate that these frameworks have recorded a substantial surge in the firm's sales and profit margins, making the company gain a competitive advantage. Lastly, the company’s communication frameworks have resulted in the company experiencing exponential growth. The firm's relations amongst managers, personnel, consumers and shareholders continue to grow due to sufficient communication frameworks. Strategic communication reinforces the relation amongst various components within a corporation.
Analysis
Regardless of the effectiveness of communication frameworks, Apple Inc. Corporation experiences numerous challenges. One of the critical communication challenges experienced by the corporation involves face-to-face communication with the clients. According to Bonk (2015), the company is known to engage in internet communication with the clientele, which might not facilitate the assessment of the client's non-verbal cue towards certain products. Despite the company having an established structure that facilitates consumer feedback regarding displeasure, the non-existence of close contact with clients is a concern that overlooks consumer's responses towards the firm's products. To solve the challenge, the company may increase sale representatives in numerous segments that would enable the consumers to post their displeasure. Another major challenge attributed to communication challenges is the firm’s expansion. The company's growth makes it challenging to communicate with every segment in the company effectively. To effectively solve this challenge, it is essential to advance the communication frameworks and techniques that balance the firm's development and expansion.
Integration
The communication framework integrated at Apple Inc. would be integrated within the banking industry to facilitate the accomplishment of the goals and objectives. According to Palazzo Vollero and Siano (2020), good communication between clients and personnel would facilitate consumer gratification within the industry, resulting in an increase in popularity and productivity. The fundamental approach of paying attention and managing complaints and queries raised by consumers would facilitate retaining and attracting new clients, increasing the promotion of the institution's services. Secondly, a communication framework on sales may be incorporated into the banking industry by urging the integration of proper communication strategies between the lending institution’s sales representatives and clienteles. Excellent communication is vital in establishing a good rapport with clients and sustaining a good level of trust.
Moreover, the communication frameworks would greatly assist in improving the sales margin along with productivity levels. Lastly, based on the chain of values, the communication frameworks may be applied to enhance the value of services according to the clientele. When delivered to the pleasure of clienteles , customer service may not only create a dominant marketing opening for the business entity but likewise assists with the bottom line. Not only are return clienteles easy to sell to, but they would also spend more on every transaction and therefore offer extra payment to warrant better services.
Conclusion
A corporation’s communication approaches are an integral part of the corporation’s performance as they establish the company’s efficacy, policymaking, and morale. Business entities might incorporate diverse approaches to various organizational classifications, for instance, personnel, clientele, rivals, stakeholders, and administrators. Based on the case study of Apple Company's communication approaches, it is evident that these kinds of approaches bear many profits at every level of the organization, including sales, services, value chains, and development of the organization. Furthermore, communication approaches assist a corporation in realizing its goals and objectives by developing good relations and a common path on which organizational components work. Consequently, communication strategy is considered to be a building block for the success of the organization. Therefore, the firm's administration must guarantee that sufficient communication frameworks are integrated to attain the goals and gain a competitive advantage.
References
Bonk, C. (2015). The impact of Apple's communication and French and Finnish consumers' product perceptions: case of the iPhone product.
Dolata, U. (2017). Apple, Amazon, Google, Facebook, Microsoft: Market concentration-competition-innovation strategies (No. 2017-01). SOI Discussion Paper.
Palazzo, M., Vollero, A., & Siano, A. (2020). From strategic corporate social responsibility to value creation: An analysis of corporate website communication in the banking sector. International Journal of Bank Marketing .
