Identify a company that is well known for its excellence in the management of technology and innovation.
Apple is a multinational company that is based in America. Apple Inc was established in 1977 by Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc tends to deal with the manufacture and sale of computer software, consumer electronics, online services and computer hardware (Safian, 2018). Apples manufacture its hardware products such as MacBook’s, I phone, Apple smartwatch, Home pod smart speaker, Mac personal computers, and TV digital media. The software that has been being developed by the organization include safari web browser for internet browsing, iTunes for their music player, I life and I work for productivity and creativity suites. The organization also develops professional software’s which include X code, Logic Pro, and Final Cut Pro. Apple Inc also offers online services which include iOS application, Apple Music, Mac App Store, I cloud, and I tunes store. From the above, we get to understand that the operations of Apple Inc tend to run extensively through the implementation of management and innovation in their business operations (Safian, 2018). The growth of Apple Inc since its operations is mainly attributed to the fact that majority of its operations have been integrated a business model that includes innovation and management of technology.
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After researching the company's website and on the Internet, try to see if you can find how to relate their management of technology and innovation to that company's strategy or business plans.
The operations of Apple Inc tend to exclusively deal in the technology in the operations of the Apple Inc. the management of Apple Inc tends to invest heavily in the invention and innovation of technology in their operations. The business strategy needs to increase or maintain their level of competitiveness in the highly competitive tech market (Bajarani, 2017). Technology at Apple Inc has played a significant role in supporting the sales of their organization. Apple Inc is always aimed at manufacturing goods which are of high quality to their customers. Innovation has played an essential role in this part as Apple products which are produced are usually of high quality and are usually acceptable by the final customer in the market. The management of Apple Inc has incorporated technology into its operations as it has ensured the products which it produces and releases on the market have unique features (Gaus, 2018). Furthermore, Apple tends to invent new products on a yearly basis, and the products usually have unique features in the products they are producing the market. The specifications of the products and software’s which they are generally producing tend to attract more customers into buying their products thus leading to the company to attain its overall market goals (Gaus, 2018). The business strategy of Apple Inc is to increase brand loyalty in the market, and the approach tends to incorporate management and use of technology.
How has technology and innovation changed their business life cycles or the release of products or services?
Apple Inc tends to incorporate its operations through the use of technology extensively. The tech market which is present in the market tends to ensure that the management of the company is always on toes in inventing new products that will conquer the market. Innovation and technology in Apple Inc have played an essential role in developing brand loyalty in the market for products of Apple Inc. Most customers who tend to purchase these products that are being produced by Apple Inc have been acquiring these products for an extended period due to the high trust they have in the Apple products. Consumers in the market usually hold a perception of self that the products that they acquire are usually of high quality. Innovation and technology have also played an essential role in increasing the profitability and sales revenue of Apple Inc (Bogost, 2018). The new Apple products which are usually being launched onto the market have always met a ready market thus leading to the company attaining high profits. Innovation and management of technology have also played an essential role in increasing the level of efficiency in the operations of Apple Inc.
Reference
Bajarani, T. (2017). Learning This 1 Thing Helped Me Understand Apple's Strategy . Retrieved from http://time.com/4723389/apple-strategy-iphone-ipad-apple-tv/
Bogost, I. (2017). The Myth of Apple's Great Design . Retrieved from https://www.theatlantic.com/technology/archive/2017/02/the-myth-of-apples-great-design/516093/
Gaus, A. (2018) Apple Banking on Software and Services as Next Cash Cow as iPhone Sales Slo. Retrieved from https://www.thestreet.com/technology/with-iphone-sales-14657706
Safian, R. (2018). Why Apple Is the World’s Most Innovative Company. Retrieved from https://www.fastcompany.com/40525409/why-apple-is-the-worlds-most-innovative-company
