Operations management is critical in determining the performance of any organization globally. It is concerned about designing and adjusting the production process and reforming business procedures in the production of goods or services. Importantly, the administration is useful not only in decision making but also in the overall daily control. The Apple Company’s management indulged in operations management, hence, it was able to understand its customers before releasing new products.
The Apple Company is no doubt one of the leading mobile phones and other electronic devices producer. Due to proper management practices, the company spent a significant portion of its time trying to understand the tastes and preferences of the population. After a thorough exercise, the company discovered that by developing a multi-functional watch, its performance was likely to improve significantly (Herman, 2018). According to the then boss, he believed that many times customers are unsure about their needs until they are shown by producers (Herman, 2018). However, his opinion was merely sarcastic since the company operated by understanding the needs of its potential customers.
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After a keen consideration, the company developed a watch that would meet the needs of society. Importantly, the developed watch overcame all the challenges that were initially associated with the famous iPhone (Herman, 2018). Explicitly, the introduction of the watch has enabled the sales of the company to remain relatively higher for some time now, and also reshaped the popularity of the company (Herman, 2018). Some of the unique features of the watch include camera, sensors and microphones (Herman, 2018). Ideally, all elements were made based on the needs of the market. Indeed, failure to operate by the market needs can result in poor performance.
Therefore, the Apple Company is one of the most common electronic producers. Some of its products include watches and mobile phones. Specifically, the operations of the company before any product is made is based on the needs of the market. For instance, its watch was developed with different features to bridge the market gap. As a result, the brand of the company regained much reputation leading to improved sales volume.
Reference
Herman, J. (2018). Apple Used to Know Exactly What People Wanted — Then It Made a Watch. Retrieved from https://www.nytimes.com/2018/10/03/magazine/apple-watch-data-industry.html
