Apple is an international company which globally recognized for the iMac, iPhone, and iPad just to name but a few. It is among the developed global technology organizations. Thus, it is significant that their website matches the current international standards. One would expect a multinational company such as Apple to own an excellently designed and responsive webpage since lack of that makes people not to trust their merchandise.
From the outlook, Apple’s home page is very welcoming homepage which represent modern standards, comprehensive and immaculate which makes it possible for the products to be visible hence making them primary focus. Indeed, this is often the primary purpose of the websites, aimed at advertising and selling the products. According to Zhang (2016 ), no individual goes to Apple’s site to find out who they are given that their global position is that they are more popular and they are known. However, it provides bigger images with only one single image out of the available three is shown for a given time. Besides, one has to search for the remaining two and enlarge them. As much as this helps in giving attention to the features on the image time , it may possibly reduce the efficiency of the rest of the hidden images since the visitor has to toil to look at them.
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The Internet has improved, and avail varied lifestyles in the developed world’s especially companies that are established in such countries for a long time in comparison to what is happening in developing nations ( Dover & Neslin, 2015 ). Internet effects on IT industry globally are undeniable. Even though most people who have researched the sectors have only focused on the available challenges from the marketing angle, there is less effort to find out how companies such as Apple and Microsoft are doing in the sector of online marketing, web design. According to Magaudda (2015 ), Apple has emerged to be among the re-known company in cloud-based services, consumer electronics, and general computer technology. Until recent times, the organization had an idea of distaste towards using the social media for its adverts to reach and inform its customers. The most surprising element of their present Social Media approach is that it mainly focuses on their new arrivals.
However, the company previously concentrated on how marketing tools for example brand website can assist them to change website visitors to potential purchasers, discover the way in which the online elements impact on buyer’s attention, customer loyalty as well as consumer’s attention. The company gave very little interest in the creation of the online brand image and the relation it will have on the brand image in the whole. A well-communicated brand image avails an added advantage to a company since it makes consumers to repossess information, give grounds for diversification as well as positioning of the merchandise ( Magaudda, 2015 ). It also establishes a connection which results in positive attitude as well as the feeling which provide the clients with reason to stand by a particular brand.
Just like any other means of marketing, the digital market is entirely about product promotion, creating brands, establishing leads and interacting with clients. A variation that subsists in digital marketing is found online. It is very many forms such as e-commerce, e-product, e-marketing, interactive marketing among others. Digital marketing connects people despite location or the distance. Social media is the most used form of digital marketing. Apple has used sites such as Twitter, Instagram, and Facebook to get in touch with customers all over the world. They are using electronic billboards as another form of digital marketing ( Akyol, 2015 ). However, the company has invested little in using smartphone, tablets and dumbphone advertisement as a form of digital marketing to access prospective client all over the world.
Apple is among the industry leaders regarding online marketing a retailing. It is not just the website of Apple which among the attractive online sites, as well it a place of the most success of triumph online retail store and it is ranked number three on e-commerce site ( Akyol, 2015) . One thing that the company is not doing appropriately is going for few number of merchandise they offer. Despite being one of the largest organizations internationally, they have a good amount of primary products. To some extent, this strategy is efficient since it enables the company to display all of their items on the page gave that they have no reason to give a list of hundred items they are dealing in so that they can offer the best visibility to all of their available goods they offer.
In essence, Apple Company has the best, websites, and online strategy to increase their customer base. However, being the best and having first-class standards in the digital sectors, they still have few improvements to make to emerged the best in all times. It has the possibility of reining the digital market for a long time and overpowers its competitors such as Samsung for decades.
References
Akyol, S. (2015). Digital marketing in technological products. The Business & Management Review , 6 (3), 108.
Dover, Y., & Neslin, S. (2015). Amplifying the impact of digital advertising: The role of published sales rankings. Tuck School of Business Working Paper , 2642476.
Magaudda, P. (2015). Apple's Iconicity: Digital Society, Consumer Culture and the Iconic Power of Technology. Sociologica , 9 (1), 0-0.
Zhang, X. (2016). The state of digital marketing--technology and business landscape Doctoral dissertation, Massachusetts Institute of Technology.
