Sergent majors play a crucial role in ensuring that the officers who work under them are aware of what is expected of them in ensuring the country's safety. Their roles are enhanced through the use of effective communication strategies. Here communication becomes a significant aspect helps to link the officers and organizational objectives. For communication to be of considerable value, it is crucial that sergeant major should make deliberate decisions to structure the communications strategically.
Principles of Strategic Communication
Strategic communications described as the deliberate synchronization of words, images, and actions to enhance communication with the aim of achieving organizational goals (Hastings, 2008). This type of communication is very crucial especially for a sergeant major who entrusted with the role of ensuring the officers under him perform as expected. Strategic communication makes use of various principles to strengthen its effectiveness.This type of communication must be credible in that it should embrace respect and truthfulness. Additionally, it should make use of dialogue for the exchange of ideas and opinions to get the most out the communication process. According to Goncalves, Somerville&Melo (2013), strategic communication calls for understanding as the people involved must be keen and ready to understand others. In addition to this, it is important that this communication is results-based meaning that it should contribute to the desired end.Furthermore, it calls for continuous research, planning analysis and execution of the communication strategies to achieve short, medium and long-term organizational objectives.
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Application of strategic communication by sergeant Majors
Sergeant majors should take focus on ensuring that communication is at the core of their operations to become effective leaders. According to Hastings (2008), as leaders Sergeant Majors are entrusted with leading several individuals, they need to make conscious efforts to outline the objectives and outcomes to their juniors. Additionally, they need to continually engage with each other to agree on the best strategies to achieve their set objectives. In this regard, it is essential to integrate both horizontal and vertical communication from all the stakeholders to make the communication process more efficient. According to Ingenium communications (2013), strategic communication should be given a lot of attention just like other intelligence and logistics in such cases as it links the officers with the expected outcomes. Here it is essential for Sergeant majors to direct their communication efforts in line with the strategic vision, policy and operational design of their specific operation units. By doing this, the communication will be an excellent tool for achieving the desired objectives and outcomes.
References
Goncalves, G., Somerville, I. &Melo. A. (2013). Organizational and strategic communication research: european perspective. Livros Labcom Books . Retrieved on 26 January 2018 from http://www.labcom-ifp.ubi.pt/ficheiros/20131129-2013_gisela_goncalves_organisational_strategic.pdf.
Hastings, R. T. (2008). Principles of strategic communication. United States of America department of defense. Retrieved on 26 January 2018, from https://www.slideshare.net/RobertTHastings/strategic-communication-a-department-of-d.
Ingenium Communications (2013). Best practices in strategic communications planning. Retrieved on 26 January 2018, from https://www.resultsmap.com/wp-content/uploads/2013/06/BestPractices_StrategicCommunicationsPlanning-2013-Final.pdf.
