Executive Summary
The city of Xiamen represents a period dotted by vast art production in China, as demonstrated by the number of art galleries and museums in the city. Xiamen has been known for many years for tourism, but it is now a blossoming art and culture destination. The city management and policymakers understand that art can play a crucial role in the development of infrastructure and hence improve international creativity. The booming growth in arts facilities can be depicted through the number of galleries and museums that have been established in the past decade. Examples of these museums and galleries include the Kulangsu Gallery of Foreign Artefacts from the Palace Museum, Zhangting Art Museum, 798 Times Space Xiamen, Three Shadows Xiamen Photography Art Centre, Xinhe Gallery, and the Qianji Gallery ( Dholakia, Duan & Dholakia, 2015) .
As demonstrated in this paper, Xiamen is poised to become a global art destination that will increase more tourism activities that was originally associated with the city. For example, the city has established the Jiageng Theatre and Cangjiang Theatre for live shows indicating the determination to improve exhibition of the booming art and artistic culture in the city. Additionally, the city hosts international art event such as the Strawberry Music Festival and Arles Jimei Photo Festival. The biggest art event in the city is Art Amoy Art Fair that is usually held in May ( Dholakia, Duan & Dholakia, 2015) . These events promote the Chinese art globally hence improving tourism activities and the Chinese culture. The city was chosen for review and references in art research because of its geographical advantage, economic advantage, forceful policy support, and cultural advantage. All these factors make the city better situated than any other art city in China.
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Client Brief, Problem Situation, and Reference City Selection
Client Brief: Analysis of the Assignment Background
Chinese art is visual art that, regardless of whether old or modern, began in or is drilled in China or by Chinese artists. Chinese art has seemingly the oldest nonstop custom on the planet, and is set apart by a strange level of coherence inside without a proportional toward the Western breakdown and slow recuperation of old style styles. The media that have for the most part been characterized in the West since the Renaissance as the beautifying arts are critical in Chinese art. The vast majority of the best work was created in enormous workshops or manufacturing plants by basically obscure artists, particularly in Chinese earthenware production ( Clunas, 2009) . After contacts with Western art turned out to be progressively significant from the nineteenth century onwards, in ongoing decades China has participated with expanding accomplishment in overall contemporary art.
Xiamen's art scene has thrived pair with Chinese European Art Center (CEAC). There were not many art spots to visit, however nearby artists have developed increasingly worldwide and contemporary as the years progressed. Despite the fact that there is as yet a hole in art framework contrasted and first-level urban areas like Bejing and Shanghai, Xiamen is unquestionably making up for lost time. CEAC has facilitated in excess of 300 visual artists, engineers, creators and custodians from around the globe, including normal displays and advantageous projects, for example, addresses, workshops, shows and outside film showings.
A Discussion of the Problem Situation
From the start, the sluggish angling town of Aotou – situated in Xiamen's Xiang'an District does not appear to be a hotbed of inventiveness. Yet, start to expose what's underneath and you'll discover an expanding art scene. Since 2016, the nearby government has been teaming up with home-developed and universal artists, planners and originators to redevelop the town as a goal for art beloved ones ( Clunas, 2009) . While it may appear to be an odd area to make an inventive center, it is part of an intentional move by the specialists to make art increasingly available by acquainting more exhibition halls and displays with littler towns and networks.
Xiamen in the southeastern Fujian territory, initially known for its characteristic magnificence, harbor, mellow atmosphere, and low contamination, is advancing into a structure centered city. The structure intrigue is as a lot of low maintenance as a genuine industry with oil painting organizations at their base. It is additionally appealing for the style business, particularly for creators who are searching for a difference in landscape from Shanghai and Beijing and a slower-path workplace that opens motivations ( Lu & Doar, 2010) .
Rationale behind the Choice of the City
Xiamen is a city rich in art and culture and its selection is justified by the many art galleries and museums. The arts scene inside Xiamen is particularly based around its oil canvases and business displays. Truth be told, the quantity of nature of oil canvases delivered in Xiamen has made the biggest business of its sort inside the entire of China, and one of the greatest on the planet. If the mass-developed, modest oil canvases are not really your thing, at that point a visit to the Chinese European Art Center at the Xiamen University Art College might be beneficial. The lofty Chinese European Art Center was first settled in Xiamen in 1999 and has increased extensive reputation from that point forward. Different art works are normally displayed here, with both nearby Chinese artists and many further artists from all over Europe. Different talks routinely occur inside the exhibitions, where customary Chinese art is regularly disclosed and acquainted with guests. A broad library is additionally accessible on location.
One of China's head makers of exclusively hand-painted oil compositions, the J&M Art Gallery is the ideal spot to get a quality gift in form a souvenir of your choice. You can peruse the exhibition at your recreation, and the decision and assortment of artworks can be very overpowering. Wonder about the excellence of Asian calligraphy at International Lettering Museum of Art of Xiamen, including a wide choice of various artistic translations concentrating on Chinese lettering Zeng, Jingyao, n.d.) . The art in plain view shows conventional, present day, and unique understandings using materials like canvas, paper, metal, and wood. Know that English interpretations are not accommodated the shows, so it is a smart thought to visit with a companion or a guide acquainted with the nearby language. Global Lettering Museum of Art of Xiamen is only one of the numerous features you can organize to see utilizing our worldwide travel organizer, Xiamen Edition.
Recommendations
There is the need to ensure that new art facilities are-well managed to ensure their continuous growth. For example, Xiamen's Shinegood Museum might be new having just opened in 2011, but its contents are definitely not. This gallery on the eastern end of Xiamen Island unites a huge number of pieces once held by private authorities into China's biggest show of antiquated jade. It is important to ensure that these pieces, which incorporate statues, bowls, musical instruments, covers, and weapons have been saved in phenomenal condition. They exhibit the dazzling craftsmanship of Chinese jade artists, all the striking given the way that they are as long as 6,000 years of age ( Ralph, 2010) . In spite of the fact that art is colossal business in places like Beijing and Shanghai, in littler urban communities like Xiamen, it is never again seen as a gaudy interest held for the rich or knowledgeable ( Lu & Doar, 2010) . Because of its status as one of the five Special Economic Zones in China, Xiamen's economy has blasted since the 1980s, making another white collar class with a crisply stirred social cognizance that spots an incentive on art and culture.
In the present China jade is adored for its legendary and mending properties. It should be improved especially in the context of Xiamen where art is booming in the present day. Then again, actually average citizens were taboo to possess jade, which was held for rulers and ministers. Shinegood's jade artifacts are partitioned between expound trimmings and everyday use articles intended to pass on the lord's status, and pieces utilized in strict services and conciliatory ceremonies. Grown-ups will wonder about the artistry of these old pieces, and the early instances of Chinese composing cut in jade, while kids will be intrigued considerably creature, half-divine beings, and a 3,000-year-old "Chinese mermaid."
Xiamen has pulled in numerous young people because of its sentimental social components and cordial residents. For this reason, there is the need to customize tourism to target young people who will learn about the Chinese art and develop it further. For example, the piano historical center on Gulangyu Island and the Furong Tunnel in Xiamen University. The institution is enriched with pictures painted by understudies and the moving group of the Xaobailu Art Theater, show a vivid city of culture and art ( Lu & Doar, 2010) . It can be an important learning zone for young people. Chinese artists treasure their conventions but then are not being reluctant to go past them. China's endeavors to attach China all the more near Asia and focuses west through the "Belt and Road Initiative" have internationalized the nation's art scene.
References
Clunas, C. (2009). Art in China . Oxford: Oxford University Press.
Dholakia, R. R., Duan, J., & Dholakia, N. (May 05, 2015). Production and marketing of art in China: Traveling the long, hard road from industrial art to high art. Arts and the Market, 5, 1, 25-44.
Lu, P., & Doar, B. G. (2010). A history of art in 20th-Century China . Milano: Charta.
Ralph M. (2010). Chinese art . New York, NY: Ralph M. Chait Galleries.
Tregear, M. (2014). Chinese art . London: Thames & Hudson.
Zeng, J. (n.d.). The Development of Creative Tourism in China: The Case Studies of Hangzhou, Xiamen and Qingdao . (Zeng, Jingyao (2011) The Development of Creative Tourism in China: The Case Studies of Hangzhou, Xiamen and Qingdao. [Dissertation (University of Nottingham only)] (Unpublished).)
